Deliver Your News to the World

Vitaminwater® Stur-D... The Brand’s Latest Innovation, and a Breakthrough for The Enhanced Water Beverage Category


First beverage maker to launch an enhanced water and juice beverage fortified with vitamin d

Vitaminwater_stur-D whitestone, ny, - today, the industry’s leading enhanced water beverage maker announces its latest innovation, vitaminwater stur-D (blue agave - passion fruit - citrus flavored blend), the very first enhanced water and juice beverage to include vitamin d and calcium, which help support strong bones, and vitamin c. vitaminwater stur-D is also the first nationally available enhanced water and juice beverage with a blue color that’s derived solely from fruit.

At a time when there is increased awareness around vitamin d and the fact that most american’s don’t get enough of it, vitaminwater adds a new member to its line of enhanced-hydration to address consumer needs. each 8 fluid ounce serving contains 10% of the daily value (dv) for vitamin d and calcium, nutrients that help support strong bones, and 120% of the dv for vitamin c, which helps the body make collagen, which is needed to support joints. additionally, each serving contains 40% of the dv of four essential b vitamins (b3, b5, b6, b12).

“this has truly been an exciting year for the vitaminwater trademark -- from the successful launch of vitaminwater zero to a breakthrough in industry innovation like vitaminwater stur-D,” said matt kahn, senior vice president, brand marketing. “these are true testaments to vitaminwater’s commitment to meeting consumers’ needs and ever evolving lifestyles.”

The much anticipated vitaminwater stur-D will join the brand’s wide-range of offerings in december 2010. it will be available on grocery, convenience and drug store shelves for a srp of $1.49.

*vitaminwater stur-D is the only variety in the vitaminwater trademark to include 5% juice.

About vitaminwater
Vitaminwater® is the #1 nutrient enhanced water beverage in the country and is part of the Active Lifestyle Brands (ALB) unit of Coca-Cola North America. ALB consists of brands that offer enhanced hydration for every occasion, including vitaminwater, smartwater®, POWERADE®, FUZE®, NOS® and Full Throttle®. The Coca-Cola Company is the world’s largest beverage company, refreshing consumers with more than 450 sparkling and still brands. For more information about vitaminwater, visit

Stay informed. Subscribe to receive the latest news from The Coca-Cola Company at


This news content was configured by WebWire editorial staff. Linking is permitted.

News Release Distribution and Press Release Distribution Services Provided by WebWire.