Vitaminwater® Stur-D... The Brand’s Latest Innovation, and a Breakthrough for The Enhanced Water Beverage Category
First beverage maker to launch an enhanced water and juice beverage fortified with vitamin d
Vitaminwater_stur-D whitestone, ny, - today, the industry’s leading enhanced water beverage maker announces its latest innovation, vitaminwater stur-D (blue agave - passion fruit - citrus flavored blend), the very first enhanced water and juice beverage to include vitamin d and calcium, which help support strong bones, and vitamin c. vitaminwater stur-D is also the first nationally available enhanced water and juice beverage with a blue color that’s derived solely from fruit.
At a time when there is increased awareness around vitamin d and the fact that most american’s don’t get enough of it, vitaminwater adds a new member to its line of enhanced-hydration to address consumer needs. each 8 fluid ounce serving contains 10% of the daily value (dv) for vitamin d and calcium, nutrients that help support strong bones, and 120% of the dv for vitamin c, which helps the body make collagen, which is needed to support joints. additionally, each serving contains 40% of the dv of four essential b vitamins (b3, b5, b6, b12).
“this has truly been an exciting year for the vitaminwater trademark -- from the successful launch of vitaminwater zero to a breakthrough in industry innovation like vitaminwater stur-D,” said matt kahn, senior vice president, brand marketing. “these are true testaments to vitaminwater’s commitment to meeting consumers’ needs and ever evolving lifestyles.”
The much anticipated vitaminwater stur-D will join the brand’s wide-range of offerings in december 2010. it will be available on grocery, convenience and drug store shelves for a srp of $1.49.
*vitaminwater stur-D is the only variety in the vitaminwater trademark to include 5% juice.
Vitaminwater® is the #1 nutrient enhanced water beverage in the country and is part of the Active Lifestyle Brands (ALB) unit of Coca-Cola North America. ALB consists of brands that offer enhanced hydration for every occasion, including vitaminwater, smartwater®, POWERADE®, FUZE®, NOS® and Full Throttle®. The Coca-Cola Company is the world’s largest beverage company, refreshing consumers with more than 450 sparkling and still brands. For more information about vitaminwater, visit www.vitaminwater.com.
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