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Optibase Digital Video Solution Selected By Lifetime Entertainment


Solution forms a foundation for U.S. network’s multi-platform digital strategy

HERZLIYA, Israel, April 11, 2006 – Optibase, Ltd. (NASDAQ:OBAS), a leading provider of advanced digital video solutions, today announced that its customized professional digital video ingest system developed with Venaca, Inc., a leading provider of media asset management solutions, has been deployed by Lifetime Entertainment Services for the network’s transition from tape into a file-based environment.

The new digital video solution will be on display at the Venaca booth (SL 1603) at the National Association of Broadcasters show (NAB), April 24-27, 2006 in Las Vegas.
When part of a Digital Asset Management (DAM) system, the integrated solution enables top quality video capture, Edit Decision List (EDL) creation, annotation archive retrieval, editing and asset management at the same time. It incorporates Optibase encoding technologies with specially developed capabilities such as frame accurate encoding engines; digital master (50 Mbps MPEG-2 IMX) and proxy ingest (3 Mbps MPEG-2 and MPEG-1), embedded audio, and decode while encode for the real time verification of the actual output content.

“Our tenured video expertise has enabled us to work closely with our customers to define the specifications, develop the software, integrate the hardware platforms and provide a full system, up to the standards of a professional broadcaster,” said Ofer Harari, vice president, professional services, Optibase. “On top of our renowned encoding technology, Lifetime Entertainment benefits from expert integration that resulted in a comprehensive cost effective solution.”

“Creating a master archive with quality files is a critical component of the foundation for a robust digital asset management system. Optibase has proven itself as an excellent technology partner for building custom systems that require sophisticated technologies and complex integration,” said Eric Bolten, vice president, sales, Venaca. ”We are proud of the outcome and are marketing a complete solution to additional networks that are merging broadcast and IT technologies"


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