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Butlins Wins UK Customer Experience Award


Butlins, providers of family holidays, has been awarded the UK Customer Experience Award in Travel, Leisure and Tourism, beating Eurostar and Carnival UK. The awards have been introduced this year by Don Hale of Awards International who founded the National UK Customer Service Awards.

This award is in recognition of the importance Butlins places on team training, both at the three beachside Resorts, Bognor Regis, Minehead and Skegness, and their Head Office at Hemel Hempstead, especially in the area of customer service. It has an ongoing programme of coaching run by its own team members rather than external training companies; the people it believes knows its business and guests the best. Last year Butlins, who offer great deals on all UK breaks, won the Customer Service Employer of the Year Award ahead of mega-corporations including American Express, British Gas, Kwik Fit Financial Services and Sky.

Judges included academics and practitioners in the world of marketing and customer service. They commented with regard to Butlins’ achievement;

“The training they give to their employees is one of their main strengths”
“The use of the roadmap and the quiz methods to plan and embed learning and development….very effective”
“Special mention to the experience ownership focus, very clear and remarkable customer focused culture”

Editors Notes:
For more information on the Customer Experience Awards visit

For more information on Butlins contact Lesley Penniston, PR Manager at Butlins, on 01442 203165 or email on


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