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Apple Growers Cooperative Picks Movex Food and Beverage


Tree Top Licenses Intentia Enterprise Solution to Better Align its Technology Infrastructure with Corporate Strategy

Orlando, Fla. And Stockholm, Sweden, April 11, 2006—Intentia, a global enterprise solutions provider for the manufacturing, distribution and maintenance industries, announced today that Tree Top Inc. recently licensed a comprehensive set of Movex software solutions.

A cooperative of nearly 1,500 growers in Washington, Oregon and Idaho, Tree Top licensed the Intentia Application Suite, planning tools, eSales, sales and marketing and plant maintenance applications.

“Our business had evolved to a point where we needed to upgrade our core business processes and the technology supporting the processes,” said Kent Draney, chief information officer at Tree Top. “We chose Movex because it will help us improve productivity and increase efficiencies throughout our organization.”

Tree Top realized Movex was a good fit for its technology upgrade, in large part because of the solution’s extensive functionality for food and beverage manufacturing. But company leaders pondered how to gradually move from legacy software to the powerful new solution. Questions remained as to which applications were to migrate first and which would provide the most immediate value.

Intentia used its Opportunity Analyzer (OA) decision support software to help Tree Top fit the implementation plan to business needs. OA is designed to align IT with corporate goals. A joint team of Intentia and Tree Top staff mapped the business into the OA tool. This involved such tasks as allocating labor to various processes, for example, how much time it takes to create a monthly forecast.

The result was a list of 35 best practices, each of which was evaluated in terms of the impact it made on the organization’s key performance indicators (KPI’s). From this, Tree Top can develop a phased implementation plan that will have maximum impact.

“OA is a tool that integrates real financial data and process improvement ideas to create performance indicators that will help drive the business,” said Draney. “We were able to document why certain KPI’s and best practices would yield the most powerful immediate and measurable business results.”

About Tree Top
Tree Top Inc., with annual sales of over $250 million, was established as a grower-owned apple processor in 1960. The company, headquartered in Selah, WA, has five production facilities in Washington and a bottling plant in southern California.

Tree Top pure apple juice and cider remain the backbone of Tree Top’s retail sales. The Cooperative also markets other consumer packaged goods, such as Flat Fruit®, Apple Slices®, blended fruit juices and apple sauce. Sold in bulk is an extensive array of dried and frozen fruit products, as well as juice concentrates used as ingredients in the food industry. Tree Top brand is the market leader in the western United States.

About Intentia
Intentia is the only global enterprise solutions provider 100% dedicated to bringing software applications and consulting services to companies whose core processes involve manufacturing, distribution and maintenance—what we call the “make, move and maintain” market.

- 100% of our resources are committed to this market.
- 100% of our software is designed for this market.
- 100% of our experience is in serving this market.

Intentia was founded in 1984 and serves over 3,000 customer sites in some 40 countries around the world. Our business solutions currently comprise enterprise management, supplier relationship management, customer relationship management, supply chain management, value chain collaboration, enterprise performance management and workplace management.

Intentia is a public company traded on the Stockholm Stock Exchange (XSSE) under the symbol INT B. Visit Intentia’s Web site at

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