Warner Bros. International Television Distribution Signs Exclusive Output Deal With TV4 Group
Cannes, France – Warner Bros. International Television Distribution and TV4 Group has signed a multi-year output deal giving the Scandinavian broadcaster the free-TV and basic cable rights to a raft of programming. The deal marks the first time that WBITD has signed a pan-regional deal exclusively with one broadcaster in Scandinavia. The announcement was made today at MIPCOM 2010 in Cannes, France by Jeffrey R. Schlesinger President, Warner Bros. International Television Distribution and Clara Scherman, Head of Acquisitions, TV4 Group.
Under terms of the agreement, TV4 Group has licensed new television programs from the 2011–12 season in the U.S., a slate of films from the Warner Bros. Pictures’ including “Inception,” “Sherlock Holmes” and “The Blind Side,” as well as upcoming releases including “Harry Potter and the Deathly Hallows (Parts I and II),” “The Hangover 2” and “Green Lantern,” among others; previously released feature films and television series from the Warner Bros. Entertainment collection and animated programming.
“This is a groundbreaking deal for us in Scandinavia and a bold move by TV4,” said Schlesinger. “The fact that we have aligned with TV4 across several countries is a sign of our confidence in them and an indication that their faith in Warner Bros to deliver superior commercial programming that will drive ratings and appeal to audiences in the region.”
“For the first time the TV4 Group signs an output deal that covers the Scandinavian territory. With Warner’s outstanding track record of blockbuster features and TV series and the TV4 Group’s strong position in this region I am confident that this partnership is a perfect match,” said Scherman.
About Warner Bros. International Television Distribution:
Warner Bros. International Television Distribution is one of the world’s largest distributors of feature films, television programs and animation to the international television marketplace (broadcast, pay cable, basic cable, satellite, pay-per-view, video-on-demand, digital platforms, etc.). It licenses some 50,000 hours of programming (including more than 6,000 features and 70+ current series), dubbed or subtitled in more than 40 languages, to telecasters and cablecasters in more than 175 countries. For more information, please log on to www.wbitv.com.
About The TV4 Group:
The TV4 Group has delivered engaging news, grand entertainment of great variety and quality, live sport and top-class drama to Swedish viewers for two decades. In addition to the main channel TV4, the group’s portfolio includes over 30 TV channels in the Nordic region - in the free-TV, basic cable and premium segments - and 25 local stations in Sweden, as well as a wide range of web and mobile sites and on demand services, for example TV4 Play. For more information, visit tv4group.se.
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