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Irvine MINI Of Orange County Confirms, The All-New MINI Scooter E Concept Was Unveiled In London


October 5, 2010 – Irvine, Calif., - Irvine MINI unveiled its all-new MINI Scooter E Concept in London.
The new design study represents the MINI design team’s unparalleled expertise in recognizing the challenges for mobility in major urban areas, and meeting those challenges with the development of stylish, innovative and sustainable future focused vehicle concepts.
There are a total of three interpretations of the MINI Scooter E Concept conceived by Adrian van Hooydonk, Senior Vice President BMW Group Design: two of which will be shown at the Paris Motor Show, while the third concept, inspired by the swinging sixties, the heyday of classic Mini’s being shown exclusively in London.
“The MINI Scooter E Concept represents an electric vision of the future as urban mobility takes a new direction by MINI,” said General Sales Manager Steve Rudkin. “We’re excited to see the response our consumers will have on the new environmentally friendly scooter,” he said.
The MIN NI Scooter E Concept comes almost ten years to the day since the new MINI was first shown at the Paris Motor Show.
Irvine MINI’s helpful and knowledgeable staff, expert factory-trained technicians, state-of-the-art service department, comprehensive parts department and one of the nation’s largest selections of new, used and certified pre-owned MINIs have made Irvine MINI a landmark in Southern California’s automotive landscape. For more information about Irvine MINI, visit the dealership at 9881 Research Drive in Irvine, Calif., or online at
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As a proud member of the Shelly Automotive Group and one of the largest MINI centers on the West Coast, Irvine MINI loyally serves Orange County - including Aliso Viejo, Anaheim, Balboa, Brea, Buena Park, Costa Mesa, Corona Del Mar, Coto de Caza, Cypress, Dana Point, Dove Canyon, Foothill Ranch, Fountain Valley, Fullerton, Garden Grove, Huntington Beach, Irvine, Ladera Ranch, Laguna Beach, Laguna Hills, Laguna Niguel, Laguna Woods, La Habra, La Palma, Lake Forest, Los Alamitos, Mission Viejo, Monarch Beach, Newport Beach, Newport Coast, Orange, Placentia, Portola Hills, Rancho Santa Margarita, San Clemente, San Juan Capistrano, Santa Ana, Seal Beach, Stanton, Trabuco Canyon, Tustin, Villa Park, Westminster and Yorba Linda.


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