Odwalla® Expands Bars Line with Two New Early Fall Introductions

New Flavors, Chocolate Peanut Butter Protein & Blueberry Swirl Superfood debut this month


HALF MOON BAY, Calif., - Odwalla is expanding its bars line this month with two delicious new flavors -- Chocolate Peanut Butter Protein and Blueberry Swirl Superfood. A great addition to the Odwalla family, these new bars provide wholesome nourishment on-the-go -- perfect for busy fall schedules and active lifestyles.


Chocolate Peanut Butter Protein Bars provide the nutrition of 12 grams of protein delivered via chocolate-peanut butter decadence, wrapped up with soy protein, whole cereal grains, Dutch cocoa, peanut butter chips and fourteen vitamins and minerals including an excellent source of calcium and vitamins E, B6 and B12.


The Blueberry Swirl Superfood flavor may remind people of the home-baked taste of blueberry muffins, but with the benefit of calcium, folate, and vitamins A, C and E. The swirling flavor of blueberries meets a bonanza of nutritious organic oats, dates and crisp rice to create this wholesome treat, allowing you to indulge in the taste of everyone’s favorite blueberry-licious breakfast staple.

“We’re always looking for new flavor options that not only taste great, but provide you with important nutrients,” said Jason Dolenga, Brand Manager, Odwalla, Inc. “With our two newest bars, we’ve taken popular flavors we all love and packed them with wholesome goodness to provide an irresistibly tasty and nutritious snack or meal-on-the-go.”

Both bars hit store shelves this month and are available in natural food stores, select supermarkets and specialty outlets nationwide with an srp of $1.39, along with other Odwalla bars including Mocha-walla ®, Banana Nut and Berries GoMega®.

Consumers can recycle Odwalla bars’ wrappers through a partnership with TerraCycle -- the world’s leader in the collection and reuse of non-recyclable post-consumer waste -- to have them turned into new materials while also raising money for charities. More information about the TerraCycle program can be found at www.terracycle.net.

About TerraCycle

Founded in 2001, TerraCycle works with over thirty major brands in the US (and in a growing number of other countries) to collect used packaging and products (chip bags, candy wrappers, juice pouches, pens, toothbrushes, etc.) that would otherwise be destined for landfills. It repurposes that waste into new eco-friendly materials and products that are available online and through major retailers. The waste is collected through TerraCycle’s Brigade programs, which are free fundraisers that pay schools and non-profits for every piece of waste they collect and return. For information on how to join a TerraCycle Brigade and on purchasing TerraCycle products please visit us at www.terracycle.net.

About Odwalla

Odwalla, Inc. delivers nourishment coast to coast with the Odwalla family of juices, juice drinks, soy beverages and nourishing food bars. Odwalla has been making juices and innovating in the natural health beverage category for 30 years. Its nourishing beverages and food bars are available in natural food stores, select supermarkets and specialty outlets throughout the country.

To learn more about Odwalla products and Odwalla’s commitment to the environment, please visit www.Odwalla.com