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Canon Ranks Among Top 100 Global Brands for 2010


LAKE SUCCESS, N.Y., – For the tenth consecutive year, Canon U.S.A., Inc., a leader in digital imaging, today announced its parent company, Canon Inc., has been ranked among the top 50 of the 100 Best Global Brands for 2010 by Interbrand, the world’s largest brand consultancy organization. The Company, which enjoyed a ten percent increase in brand value from 2009, is ranked as one of the top electronics manufacturers and the number three overall Japanese company on the list.

“Across the globe, the Canon brand is synonymous with quality, reliability and performance and we’re pleased to be recognized as a top global brand in 2010,” said Bunji Yano, senior director and general manager, Canon U.S.A. “This prestigious and important accolade further solidifies our place as an industry leader.”

Interbrand’s ranking method looks at the ongoing investment and management of a brand as a business asset, meaning its method takes into account the many ways in which a brand touches and benefits its organization. The three key aspects that contribute to the brand assessment are: the financial performance of the branded products or services; the role of the brand in consumers purchasing decision process and the strength of the brand.

About Canon U.S.A., Inc.

Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions. Its parent company, Canon Inc. (NYSE:CAJ), a top patent holder of technology, ranked fourth overall in the U.S. in 2009†, with global revenues of US $35 billion, is listed as number six in the computer industry on Fortune Magazine’s World’s Most Admired Companies 2010 list, and is on the 2009 BusinessWeek list of “100 Best Global Brands.” Canon U.S.A. is committed to the highest levels of customer satisfaction and loyalty, providing 100 percent U.S.-based consumer service and support for all of the products it distributes. At Canon, we care because caring is essential to living together in harmony. Founded upon a corporate philosophy of Kyosei – “all people, regardless of race, religion or culture, harmoniously living and working together into the future” – Canon U.S.A. supports a number of social, youth, educational and other programs, including environmental and recycling initiatives. Additional information about these programs can be found at To keep apprised of the latest news from Canon U.S.A., sign up for the Company’s RSS news feed by visiting


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