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Displaysense aims to arm small businesses against government cutbacks


Displaysense has announced that it is supplying a new range of affordable clothes streamers to assist independent fashion retailers in the wake of the latest round of government cutback for small and medium enterprises (SME).

As the government starts to squeeze spending across the nation’s services and industries, the initial optimism of a rosy post-recession economy has started to once again take on a dreary, grey outlook of austere, frugal consumer spending that could threaten the existence of smaller businesses.

Displaysense has taken steps to help these independent stores by offering a range of cost effective products that help promote retailers merchandise without breaking the bank. The flagship product range of this new drive is a selection of garment steamers from Fridja.

Coming in at under £100, these brightly coloured, user friendly clothes steamers are proving a big success with those looking for all of the benefits of a high capacity steamer without having to remortgage their house or sell a kidney on the black market. Already securing interest across the fashion industry, the Fidja steamers represent the opening salvo of a counter attack mentality that Displaysense are mounting on the severe spending cuts imposed on the country.

Continuing to source high quality, low cost products is a top priority for the UK based display company who believe that businesses should be able to look their best no matter how tight the margins. Designed to be a much quicker and cleaner alternative to traditional ironing practices, these low cost, high performing steamers from Fridja are already being championed by major brands such as Pepe and Sienna Millers Twenty8Twelve thanks to their eye catching colours and user friendly design that allows clothes to be steamed whilst still on their coat hangers.

Marketing director for Displaysense, Steve Whittle commented: "Independent retailers are often the first to feel the pinch of government spending cuts and this can hinder their ability to keep up their standards. We’re taking a stand for these smaller businesses and will continue to offer them products at a low cost without compromising on quality. The Fridja garment steamers are already flying off the shelves as people realise that they can keep up their appearances without forking out hundreds of pounds.

“We already have our eyes on several other product ranges that we can offer to our customers to help them during the austere years as the feedback we’re getting from these garment steamers is encouraging to say the least.”

Being officially released worldwide to coincide with London fashion week, the Fridja clothes steamers should be getting people hot under the collar in shops and homes, for all the right reasons, very shortly.

About Displaysense
Displaysense was established in September of 1978 as a manufacturer of quality point of sale displays. Displaysense has a wealth of experience in design and manufacturing and has been able to develop an ever growing standard range of more than 5,000 displays for retail, exhibitions, office and home. The range is now hugely diverse including literature displays, display cabinets, mannequins, office displays, exhibition stands, crowd control barriers, vintage busts, catering supplies and even items for the home.

Displaysense works with a large range of clients including, retailers (multiple and independent), blue chip corporate clients, cafés, bars, restaurants and night clubs, shop and office fitters, marketing and promotions companies, designers and architects, product distributors, exhibition contractors and exhibitors, printers, councils and NHS trusts, charities, schools and universities and even home consumers.

For further information please contact:
Steve Whittle
Marketing Director
Rye Street
Bishop’s Stortford
CM23 2HG
0845 2008139


 clothes steamers
 coat hangers
 crowd control barriers
 vintage busts

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