SEO Marketing Firm Acorn SEO Claims Google Instant A Win For SEO Marketing Tactics
Acorn SEO, an SEO marketing company based in Switzerland has claimed Google Instant has opened up a opportunity to improve businesses online foothold in the search engines - and is generating more, not less traffic to websites.
Google Instant, Google’s latest search development, serves results to the page without having to press enter, making the results and searching experience much faster.
Andrew Wheeler, owner of Acorn SEO stated in a recent interview that: “As soon as Google Instant launched earlier this month, there was real uproar in the SEO community - some industry experts went as far as to say SEO was dead!”
Andrew went on to add: "We didn’t jump to any rash decisions for our clients campaigns when Google Instant went live. Like everything we do, we make sure we test it for ourselves before we do anything - and we made our clients aware they might see some unnatural activity in their reporting software.”
On the reaction from the industry Andrew then stated: “The concern from the community related to how the instant results will effect longer search terms of three words or more. I, too, suspected they would take a dip in search volume, but our blog post graphs have shown longer search terms of 3 words or more are actually generating more traffic than before!”
The blog post explains the changes in detail, and presents the companies research into their test results and reasons behind increased traffic.
Andrew then concluded with: "These types of changes are the nature of the beast, we never thought SEO was dead, it just keeps firms like ours on their toes! For us, we see Google Instant as opportunity to generate more traffic.”
Business and website owners can access the blog post from:
Andrew Wheeler is the founder of Acorn SEO, an SEO Marketing company based in Switzerland.
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