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Boston Online Marketing Launches: Lead Generation Marketing Consulting Services Company


Boston Online Marketing has launched a new targeted lead generation service to help local and small businesses accelerate the economic recovery through improved search visibility, lead capture technologies, and automated sales follow-up processes.

Recognizing the need for many small businesses, including most “local businesses”, to embrace and harness the power of the internet for lead generation and sales process automation, BostonOnlineMarketing’s new services can be adapted to meet the needs of even the least technically savvy small business owners.

The problem: The proliferation of billions of websites, blogs, and web-pages has rendered the challenge of securing online visibility very difficult, if not virtually impossible, for most small business owners. Although online advertising programs offer the belief and expectation that web-traffic can simply be “bought”, recent evidence indicates that the ratio of people searching for products or services who click on sponsored links in dwindling - and the sales conversion numbers are weak.

For small business owners trying to generate business online, however, the problem goes beyond the basic “click”...once visitors reach the site they click-through to from a “sponsored link”, well over 89% abandon the target-site in less than 30 seconds, without leaving any contact information. Even if the website owners did get a record of visitor’s identities, most are poorly equipped to follow-up with their visitors.

Boston Online Marketing’s services are designed to help small business owners address these, and other basic small business search engine visibility, lead capture, and sales process challenges.’s services are available nationwide.


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