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Superbreak announces appointment of new Marketing E-Commerce & Commercial Director


Superbreak, the York based tour operator, has announced the appointment of Darren Neylon as Marketing, E-Commerce & Commercial Director. The position is a new one and oversees the key direct marketing and e-commerce teams with the clear objectives of growing the company’s direct revenues through an enhanced experience for customers.

The position is the first senior commercial appointment by Eamonn Ferrin who joined the company as Managing Director in January 2010. He commented: “Since becoming Managing Director I have been giving a lot of thought to the question of how we can become an even better company and how we create a faster moving, more innovative and above all, a more customer-focused company. Darren’s appointment is key to meeting this challenge.”

Darren has worked for over 10 years in a number of senior e-commerce and commercial roles in the mobile and retail sectors. Recent roles include Managing Director of and, Director of E-Commerce for Miller Brothers Retail and E-Commerce Programme Director for Littlewoods Shop Direct Group. Prior to these roles, he spent his early career in Finance & Merchant banking.

Commenting on his new role at Superbreak, Darren said: “I am excited by the challenge at Superbreak and of course the move into the travel sector. We want to deliver a seamless, multi-channel proposition directly to the customer which focuses on value, convenience and service. Making the website more usable and engaging for customers is one of my key goals. We aim to make sure that customers are excited to come back to us time and time again because they find the content and range of products both relevant and enticing.”

About Superbreak:
Superbreak is the internet division of Superbreak Mini Holidays Limited, the market leader for short breaks and hotels throughout the UK. Superbreak is part of Holiday Break plc. Based in York, England, Superbreak specialises in booking cheap weekend breaks in 2-5 star hotel accommodation throughout Britain for the leisure traveller. Superbreak holds allocations of rooms at all hotels and can make bookings up to and on the day of departure.

With 5000 plus hotel partners in worldwide locations from Aberdeen to Abu Dhabi, from London to Las Vegas and with great availability and rates for theatre breaks, mystery hotels, events at the O2 Arena, various popular attractions and national and international rail partners, Superbreak can offer an outstanding depth and breadth of UK and Overseas short break products. For more information of October half term breaks and Christmas breaks visit the website.

For further information on Superbreak or on this PR, please contact:
Khalid Amin
Online Marketing Manager
Superbreak Mini-Holidays
Eboracum Way
YO31 7RE
(01904) 436043


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