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A New Kind of Web Publishing – Trailmeme Launches at DEMOfall 2010


New Service Powers Creative, Contextualized Curation on the Web

SANTA CLARA, Calif. – Trailmeme, a new web publishing technology, launched today at DEMOfall 2010. The Web today offers users many tools to collect and share information, but there’s a noticeable lack of tools that truly make sense of that abundance of diverse content. Trailmeme gives users the ability to create and consume Web content in a more meaningful and visual way.

Developed at the Xerox Research Centre Webster PDF file, Trailmeme has been in private beta since late 2009, and is now officially opening their service to everyone as a public beta offering.

Trailmeme makes it possible for users to blaze personalized “trails” across the Web and share them with the world. Trails -- visual maps of Web content -- allow users to create and publish creative and personalized paths through digital content to tell a story. Readers can “walk” trails in intuitive ways, using a combination of a map-like big-picture view and a reading interface with familiar page-turning controls.

On, users can blaze and walk trails across multiple sites, using the simple browser toolbar and bookmarklet.

Web publishers can also create trails on their own WordPress sites, using the “Trailmeme for WordPress” plug-in, to easily organize and present their content in new ways. The plugin also offers one-click generation of PDF eBooks from trails. Trailmeme also pushes technical boundaries and makes pioneering use of HTML5, the emerging standard for rich Internet applications.

By turning browsing into a creative act, Trailmeme reinvigorates the Web content consumption experience for both active trail publishers and content consumers. Publishers can craft deeper, more engaging experiences for themselves and their audiences, while consumers enjoy the benefits of “guided tour” experiences shaped by the knowledge of experts on different topics.

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“Historically, concepts like ‘trails’ and ‘trailblazing’ date back to 1945 and Vannevar Bush’s idea of a ‘memex.’ But that vision has largely gone unrealized. Trailmeme delivers on this vision and goes even further by incorporating more recent innovations in web publishing, emerging web standards and sophisticated browser capabilities.”
- Venkatesh Rao, Entrerpreneur-in-Residence and Trailmeme Project Manager at Xerox Corporation

“Trailmeme is the result of the entrepreneurial spirit and customer-focused approach embraced by the researchers at Xerox. This technology is part of the portfolio of Xerox innovations that offer simpler, smarter and visual ways to communicate content and create and share information on the Web"
- Sophie Vandebroek, chief technology officer and president, Xerox Innovation Group

About Trailmeme
Trailmeme is a new Web publishing technology that makes it possible to blaze, publish and curate creatively-crafted visual trails through Web content. Through the destination site and a suite of tools including browser plugins, bookmarklets and plugins for website owners, Trailmeme provides both content producers and consumers the means to experience Web content in deeper ways.

Founded in 2009, Trailmeme is a project developed and incubated within the Xerox Innovation Group.

About DEMO
Produced by Network World Events and Executive Forums, the semi-annual DEMO conferences focus on emerging technologies and new products, which are hand-selected from across the spectrum of the technology marketplace. The DEMO conferences have earned their reputation for consistently identifying tomorrow’s cutting-edge technologies, and have served as launch pad events for companies such as Palm, E*Trade, Handspring, and U.S. Robotics, helping them to secure venture funding, establish critical business relationships, and influence early adopters. Each DEMO conference features approximately 70 new companies, products and technologies. For more information, visit


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