Mercedes-Benz of Long Beach Confirms, Mercedes-Benz Launches New Version of mbrace Phone Application

September 9, 2010 – Signal Hill, Calif. – Mercedes-Benz of Long Beach confirms, Mercedes-Benz USA (MBUSA) has introduced an upgraded version of its mbrace telematics platform that connects the in-car navigation system in its vehicles with drivers’ iPhones.

The mbrace application was developed by Hughes Telematics, Inc. (HTI), which allows Mercedes-Benz customers to take their mbrace services with them when they leave their vehicles. Mercedes-Benz is the first manufacturer to extend connected services in this way.

The mbrace Mobile Application version 2.0 builds on the automotive industry’s first fully integrated smartphone application, which was launched by Mercedes-Benz and HTI in November 2009. The previous application allowed customers to use their phones to unlock their vehicles, locate their vehicles in crowded parking lots, and find nearby or preferred dealers among other services.

“The new upgraded versions of mbrace takes the convenience and connectivity of mbrace to a new level, as it allows customers to access connected services anywhere, anytime,” said General Sales Manger of Mercedes-Benz of Long Beach, Ray Burke. "Mercedes-Benz continues to be an industry leader in bringing new connected technology to market,” he said.
The new application also allows users to save multiple accounts in the log-in screen and assign nicknames, making it simple and quick to access multiple mbrace accounts from one device.

The Version 2.0 includes all of the previous features, and also allows customers to seamlessly access Mercedes-Benz Concierge services while away from the vehicle. The concierge can access the caller’s location information to deliver relevant entertainment recommendations, restaurant locations, directions, traffic updates and more. Requested destination information can then be sent directly from the concierge to an in-vehicle navigation system.

In addition to the new mobile concierge service, Roadside Assistance on the iPhone also has been enhanced with the mbrace Mobile Application version 2.0 so that when a call is initiated, the customer’s location information is transmitted to the Mercedes-Benz Roadside Assistance Center, allowing for more efficient and accurate service in the time of need. In instances when the vehicle may not be accessible, may not have power, or is in an unknown location, the mobile application allows Mercedes-Benz to help their customers by pinpointing exactly where to send assistance.

Mercedes-Benz of Long Beach, located at 2300 E. Spring Street in Signal Hill, Calif., strives to offer the highest levels of service in all departments with competitive pricing. With a knowledgeable sales staff, factory-trained service and parts experts and a wide selection of new and Certified Pre-Owned vehicles, Mercedes-Benz of Long Beach is committed to providing Southern California residents with a true Mercedes experience.

For more information about current offers, please call 562-988-8300 or visit mbzlongbeach.com. Don’t forget to become of fan of Mercedes-Benz of Long Beach on Facebook (http://www.facebook.com/pages/Signal-Hill-CA/Mercedes-Benz-of-Long-Beach/118434897517), and become a follower of Mercedes-Benz of Long Beach on Twitter (http://twitter.com/MBZLongBeach).

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