ATP and FedEx Announce New Global Sponsorship
MONTE-CARLO, MONACO — The ATP and FedEx (NYSE: FDX) have signed a three-year agreement that brings FedEx on board as a new global Platinum Sponsor and Official Carrier of the ATP World Tour. The sponsorship will launch at the 2010 Barclays ATP World Tour Finals in November and extend through 2013.
In addition to global marketing rights, FedEx will become a sponsor of 17 ATP World Tour tournaments in 12 different countries. Reliable performance will be a prevalent theme across all activation and reinforced visually with FedEx brand exposure on court at tournaments spanning four continents and on ATPWorldTour.com, the world’s most popular website dedicated to tennis.
FedEx will develop an enhanced analysis of player match records providing fans with added information on player success and consistency on different surfaces, in pressure situations and against specific opponents. This information, along with player videos, polls and more will be featured in a new section on ATPWorldTour.com called the FedEx Reliability Zone.
“We are happy to welcome FedEx as a global sponsor of the ATP World Tour. FedEx is a recognised leader in sports marketing and we are proud that they have chosen the ATP World Tour for this major foray into international sports sponsorship,” said Adam Helfant, ATP Executive Chairman & President.
FedEx has an extensive history in sports marketing, with sponsorships of the PGA TOUR and the FedExCup, Joe Gibbs Racing, NFL, Roland-Garros in France, FedExField in Washington D.C., FedExForum in Memphis, Tenn. and a more than 20 year relationship with the PGA TOUR’s St. Jude Classic.
“The global nature of the ATP World Tour perfectly complements FedEx which serves customers in more than 220 countries and territories worldwide,” said Rajesh Subramaniam, FedEx senior vice president of International Marketing. “In addition to the core attribute of reliability, professional tennis and FedEx also share the characteristics of speed and precision.”
FedEx Corp. (NYSE: FDX) provides customers and businesses worldwide with a broad portfolio of transportation, e-commerce and business services. With annual revenues of $35 billion, the company offers integrated business applications through operating companies competing collectively and managed collaboratively, under the respected FedEx brand. Consistently ranked among the world’s most admired and trusted employers, FedEx inspires its more than 280,000 team members to remain “absolutely, positively” focused on safety, the highest ethical and professional standards and the needs of their customers and communities. For more information, visit news.fedex.com.
About the ATP
The ATP (Association of Tennis Professionals) is the governing body of the men’s professional tennis circuits - the ATP World Tour, the ATP Challenger Tour and the ATP Champions Tour. With 62 tournaments in 32 countries, the ATP World Tour showcases the finest male athletes competing in the world’s most exciting venues. From Australia and Europe to Africa; from North and South America to Asia, the stars of the ATP World Tour battle for prestigious titles at Grand Slams (non ATP members), ATP World Tour Masters 1000, ATP World Tour 500 and ATP World Tour 250 events. At the end of the season the world’s top 8 ranked singles players and top 8 doubles teams, based on their performance throughout the year, will qualify to compete in the season’s climax - the Barclays ATP World Tour Finals. Held at The O2 in London, the event determines the final South African Airways 2010 ATP Rankings. For more information, please visit www.ATPWorldTour.com.
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