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Marketing Lists Direct Encourages Marketing with Senior Mailing Lists to Increase Business Revenues


September 9th – Cape Coral, FL. – Marketing Lists Direct believes Seniors to be some of the best paying and most loyal customers in the country today. They also control 70% of the Unites States disposable income. While the economy attempts to make its recovery at a snail’s pace, there are still senior consumers out there spending money which companies may not be capitalizing on. Would you be surprised to hear that the senior marketing are the ones purchasing 25% of all toys sold? According to U.S. Census statistics, in 2004, seniors, 65 and older, made up about 12% of the population or 36.3 million people. By the year 2050, in just 40 years, the senior population will make up 21% of the population or 86.7 million people. That is an incredible jump in a short amount of time. Shifting your marketing plans to focus on or to include this senior market, could give your company a boost in revenue that has been missing from your marketing efforts. This may help your company’s financial needs in the short-term to get through these economic hard times and in the long-term as their numbers continue to grow.

Marketing Lists Direct has been providing mailing lists to insurance agents and financial advisors that are continually marketing to seniors through direct mail with great success, since they still have disposable income in these rough economic times. Senior mailing lists are available not only just by age and exact date of birth, but are also selectable by net worth, income, political party and more. Whether trying to market supplemental Medicare and Medicaid insurance plans for individuals turning 65 or promoting financial seminars to discuss investment services for homeowners 55+ with investible income, and even dinner specials from your restaurant, the senior market will be more open and have more time to review your offers.

Seniors need many of the same services and products that every other age group needs. It is, however, important to realize that this group is more cautious in deciding who they chose to do business with. Kirk Harbison, VP of Marketing Lists Direct, states, “You may have to put more work into your creative work on your mail piece when marketing to seniors, but it is well worth the work once you have captured the loyalty from this group.”
You will want to customize your mail piece and message to the senior market. The more information you provide to them in your message, the more likely you will earn the opportunity to capture their business.

To help candidates achieve ultimate success, Marketing Lists Direct focuses on understanding overall marketing efforts. Their educated team will listen carefully to help evaluate the specific needs and provide recommendations that will produce results. The professional sales staff cares about the success of every campaign and of the country. To learn more visit,

More About Marketing Lists Direct:

Marketing Lists Direct is a full-service direct marketing mailing list broker provider that supersedes the industry in turnaround time, quality, and experience. The firm can fulfill any of your data needs with a Marketing Mailing Lists, Lead Generation, Consumer Lists, Business Lists, Direct Marketing Databases, Telemarketing Lists, and Targeted Mailing Lists.

For more tips and information visit us at: or call 877-241-2718


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