Greeting Your Latino Patients Via Online Video—York Hospital Wins viaLanguage’s Online Welcome Video Production Giveaway
viaLanguage, a leading provider of global healthcare translation and localization services, today announced that York Hospital is the winner of its video production giveaway. The short “Welcome” video will greet York Hospital’s Latino patients, visitors and members. York Hospital will receive design, voice and production services – up to a $2,500 value.
“Websites are often the first impression to your community and as the Spanish-language dominant population continues to rapidly increase, it makes sense to incorporate Spanish content,” says Chanin Ballance CEO of viaLanguage. “We also know that a large percent of Latinos go online to search for healthcare information and are eager for more content in their own language. Online video especially is an excellent way to engage and market to this audience.”
According to comScore, more than 78% of the U.S. Internet audience view online videos. Furthermore, an increased adoption of video usage in healthcare is happening; anything from compliance and marketing to clinical care and efficiency. Interestingly, multilingual videos have also been rising, with Spanish videos rising more rapidly than in other languages.
viaLanguage is committed to improving access to healthcare by removing language and cultural barriers that may prevent people from otherwise obtaining such care. From websites to patient education, viaLanguage provides multilingual solutions for the global needs of healthcare organizations today. Through the unique combination of its Online Language System (OLS), expert linguists and technology integration capabilities, viaLanguage offers healthcare organizations comprehensive, affordable solutions for supporting the unique cultural and reading-level requirements of burgeoning ethnic markets. Since 2000, the company has earned a reputation among its clients for reliability, quality and professionalism. Clients include: Blue Shield California, Regence, A-dec, HemCon Medical Technologies, Senior Whole Health, San Francisco Health Plan; as well as many hospitals, school districts and state governments. Corporate Headquarters are located at 700 SW Taylor Street, Suite 310 Portland, OR 97205-3016. For more information, visit viaLanguage.com or call us at 503-243-2007.
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