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Verizon Wireless to Develop Flash Mobile Ecosystem in North America


Verizon Wireless and Adobe Forge Alliance to Deliver Flash-Based Content and User Experiences

BEDMINSTER, N.J. and SAN JOSE, Calif. — April 5, 2006 — Adobe Systems Incorporated (Nasdaq:ADBE) today announced a strategic alliance with Verizon Wireless to start a mobile ecosystem built around Flash® technology that will allow developers to create new interactive mobile content experiences for Verizon Wireless customers. Through this agreement, Verizon Wireless is expected to become the first wireless operator in North America to introduce Flash enabled handsets that use the technology to deliver a customized user experience. Developers will be able to create and offer new rich content, applications and data services based on Flash and targeted at these handsets.

“At Verizon Wireless we recognize that an exciting and simple to use mobile experience will accelerate customer adoption of new data services now offered across our network,” said John Stratton, vice president and chief marketing officer for Verizon Wireless. “Our relationship with Adobe will help us deliver a rich, seamless and branded experience across mobile devices and at”

The powerful combination of Verizon Wireless and Adobe will enable the mobile developer community and content providers to target new handsets from the leading wireless operator, utilizing the design and development environments of choice for millions of designers and developers around the world - Adobe® Creative Suite and Macromedia® Studio from Adobe. Using these industry standard creative tools, the development community can express their creativity and bring engaging mobile experiences to Verizon Wireless subscribers.

“Verizon Wireless is an industry innovator and is pioneering new consumer content,” said Al Ramadan, senior vice president, Mobile and Device Solutions Business Unit at Adobe. “This relationship marks an important point in the evolution of the wireless experience and provides an unique on-ramp for the millions of web designers who have been waiting to bring their creative ideas to our connected mobile world.”

The companies did not release information regarding potential launch dates nor financial arrangements.

Developers interested in learning more about using Adobe products and technology to create content for mobile devices can visit Further information is also available from Adobe at
About Verizon Wireless

Verizon Wireless owns and operates the nation’s most reliable wireless network, serving 51.3 million voice and data customers. Headquartered in Bedminster, NJ, Verizon Wireless is a joint venture of Verizon Communications (NYSE:VZ) and Vodafone (NYSE and LSE: VOD). Find more information on the Web at . To preview and request broadcast-quality video footage and high-resolution stills of Verizon Wireless operations, log on to the Verizon Wireless Multimedia Library at .
About Adobe Systems Incorporated

Adobe revolutionizes how the world engages with ideas and information - anytime, anywhere and through any medium. For more information, visit .


© 2006 Adobe Systems Incorporated. All rights reserved. Adobe, the Adobe logo, Flash and Macromedia are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. All other trademarks are the property of their respective owners.


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