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Superbreak re-launches Groups and Specialist Sales Department


Superbreak has re-launched its Groups Department and created a new Groups and Specialist Sales team. The eight-strong team will now handle a diverse range of business from school and college groups through to the more traditional group business of hen and stag weekends. The department has been set up to handle all bookings 10+ adults or for 5 or more rooms and will be on hand 6 days a week by phone.

The York based tour operator has made the move due to seeing continued real growth in its group travel bookings, with a year on year increase of 14%. This business is primarily split between stag and hen weekends, school groups, incentive groups and the growing market of residential conferences with the majority of groups choosing UK locations as their destinations.

Stag and hen weekends continue to be a boom area, with Superbreak booking 500 hen and stag dos in 2009 alone. The Groups and Specialist Sales team will be responsible for tailoring the bookings individually with a range of activities from salsa dancing to spa breaks and theatre workshops to paintballing. The tour operator also arranges hotel bookings for friends and family attending weddings and airport stopovers for those marrying on foreign shores.

This type of specialist service has now been extended and the department is increasingly being required to deal with residential conference bookings ranging from just 10 delegates to large conferences for hundreds. Corporate requests can range from a simple overnight stay with a private dinner to a full week including team building exercises.

Rosie Bowes, Groups manager at Superbreak commented, “Group bookings have long been an important part of the Superbreak programme, diversifying into conferences and other specialist areas is a natural extension of this. Our customers can now enjoy their conference travel at the great prices combined with the high levels of service they are used to.”

About Superbreak:
Superbreak is the internet division of Superbreak Mini Holidays Limited, the market leader for short and weekend breaks and hotels throughout the UK. Superbreak is part of Holiday Break plc. Based in York, England, Superbreak specialises in booking city breaks in 2-5 star hotel accommodation throughout Britain for the leisure traveller including hotels in York, Edinburgh hotels, Manchester hotels and London hotels. Superbreak holds allocations of rooms at all hotels and can make bookings up to and on the day of departure.

With 5000 plus hotel partners in worldwide locations from Aberdeen to Abu Dhabi, from London to Las Vegas and with great availability and rates for theatre breaks, last minute hotels, events at the O2 Arena, various popular attractions and national and international rail partners, Superbreak can offer an outstanding depth and breadth of UK and Overseas short break products.

For further information on Superbreak or on this PR, please contact:
Khalid Amin
Online Marketing Manager
Superbreak Mini-Holidays
Eboracum Way
YO31 7RE
(01904) 436043


 Group travel
 stag dos
 city breaks
 London hotels

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