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Big Savings Trend: Trading Discounts


Taxes are coming due, oil prices are sneaking up, and the Fed is still hinting at further interest rate hikes. Yet consumer confidence is on the rise. North Americans are becoming all too familiar with the ups and downs of the economic cycle. As a result, they are developing innovative ways to save while maintaining a cushy lifestyle. Beyond traditional sales, discount virtual shopping and online communities for bargain hunting have grown exponentially in the past decade. Now, some savvy spenders have found a way to mix the web with print for even bigger savings. They have recently launched, a new user-run website created strictly for the purpose of sharing printed discounts and coupons. It is free to use, and no sign-ups or memberships are required.

Frugal homemakers have known for years the benefits of trading grocery coupons. A dollar here, a dollar there, it really does add up. However, many people feel that this type of savings is just not worth the time. was created to up the ante. Now consumers can share discounts for the top American expense, lifestyle. After all, grocery coupons certainly aren’t the only printed offers available. Think 2-4-1’s at restaurants, 25% off at top stores, and movie discounts.

Trade Entertainment Coupons has been migrating via word of mouth, and has already taken hold in a few major cities. The attitude of one current user: “If a single trade can save me anywhere from $5 to several hundred dollars on something I would have bought anyway, then why wouldn’t it be worth my time?”

So, where does one find these discounts and coupons to trade? Consumers are bombarded with offers from newspapers, magazines, direct mailings, and local advertisements every day. However, the most popular trading target seems to be coupon books. Often found near the cashier in stores, given away for free, or sold for charities, coupon books come in all shapes and sizes and are typically community specific.

For those who need an extra incentive to purchase a coupon book, a long time favorite for top dollar discounts, the Entertainment® Book, is heading into their big mid-year sale. Starting April 17th, all 2006 Entertainment® Books in North America, regardless of location, will go on sale for $12.99. This price puts community Entertainment® Books within reach for locals and summer vacationers alike.

When asked their motive for developing, one of the creators/users replied, “Everyone should enjoy life, but why pay too much for it?”


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