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Mark Pitts rejoins Synovate as Americas Head of Synovate Business Consulting


CHICAGO - Synovate Business Consulting, the consulting unit of global market research firm Synovate, has announced that Mark Pitts has joined as head of consulting for the Americas. Pitts rejoins Synovate after three years with a start-up marketing strategy consultancy based in Asia.

Pitts, who is based in Boston, will be responsible for developing and overseeing consulting projects for Synovate’s US-based consulting clients, offering advice and guidance on market entry strategies, maximising customer value, market and competitive intelligence analysis and due diligence on merger and acquisition activity.

Pitts has a wide range of consulting experience handling projects across most industry sectors including aerospace, medical device, telecom, and technology. He’s also worked extensively with many Fortune 500 companies as well as entrepreneurial start-ups. Fluent in Russian with working knowledge of several other languages, Pitts has more than 18 years of international business experience.

“I’m thrilled that Mark has re-joined Synovate,” said Peter Snell, CEO of Synovate Business Consulting. “His international consulting and research knowledge, including his experience working with some of the world’s biggest companies, will provide our clients with valuable knowledge to inform and support their success in all of their business ventures.”

About Synovate Business Consulting

Synovate Business Consulting helps clients enter, evolve and expand in emerging and developed markets through fact-based market analysis. It has been assisting clients with their growth strategies since 1994 and has a strong track record with more than 2,000 consulting engagements covering markets globally. Its areas of specialisation include market opportunity assessment, competitive analysis, new product development, distribution channel and value chain analysis, market entry strategy and partner diligence.

For more information on Synovate Business Consulting visit

About Synovate

Synovate, the market research arm of Aegis Group plc, generates insights to help clients drive competitive brand, product and customer experience strategies. A truly borderless company with offices in over 60 countries, our ’biggest small company’ approach combines best in class global research capabilities with personalised service, local knowledge and the flexibility to create teams and processes that meet clients’ specific requirements. At Synovate, our clients sit at the top of our organisational chart, driving us to continually develop more innovative research solutions that predict actual business outcomes.

For more information on Synovate visit


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