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Avaya Positioned as a Leader in Magic Quadrants for Unified Communications and for Corporate Telephony


BASKING RIDGE, NJ - Avaya has been positioned as a Leader in the recently published Gartner Magic Quadrant for Unified Communications* and the Gartner Magic Quadrant for Corporate Telephony**. Avaya appears as a leader in both reports, which positioned the company based on its ’ability to execute’ and ’completeness of vision’ for unified communications and corporate telephony.

Gartner defines Unified Communications products (equipment, software and services) as those that “facilitate the use of multiple enterprise communication methods… Key technologies include Internet Protocol (IP)-PBX, voice over IP (VoIP), presence, e-mail, audio conferencing and Web conferencing, videoconferencing, voice mail, unified messaging (UM), instant messaging (IM), and various forms of mobility.”

According to the Gartner report, “UC products integrate communication channels (media), networks and systems, as well as IT business applications and, in some cases, consumer applications and devices.” Corporate Telephony is described as “the provision of holistic voice communications for all wired and wireless users in large enterprises.”

According to Gartner, “a best-of-breed approach [to UC] remains the surest way of ensuring adequate functionality, and planners should require vendor products to be interoperable.” The report also notes that “while most solutions today support key standards such as Session Initiation Protocol (SIP), an important distinction is the extent to which they federate and integrate with third party products.” Further, the report states, “Some solutions are intended primarily to enhance and operate within their own specific environments; although these solutions do work with third parties, their interoperation is often limited. Other products are clearly designed to interoperate in multiple environments, thus are more flexible.”

“The open, standards-based flexibility of Avaya Aura coupled with the Avaya DevConnect program and its tens of thousands of developers and partners, provide an unparalleled network of leading technology companies to enable a fully-integrated, ’best in class,’ multi-vendor approach to addressing the particular needs and purposes of a company,” said Alan Baratz, senior vice president and president, Global Communications Solutions, Avaya.

Avaya Aura™ is a SIP-based, core communications platform supporting unified communications and contact center solutions and the first true unified architecture that easily integrates communications across multi-vendor, multi-location and multi-modal businesses. Avaya Aura radically simplifies complex communications networks, reduces infrastructure costs and quickly delivers voice, video, messaging, presence, Web applications and more to business users anywhere.

“On an average, customers are reporting that Avaya Aura can save large enterprises approximately 23 percent in capital expenditures and another 33 percent in operating expenditures,” said Baratz. “In today’s economy, that’s significant. But, more importantly, Avaya Aura positions companies for a real-time communications-collaboration future like no other solution available today.”

Avaya acquired Nortel’s Enterprise Solutions (NES) business in December, 2009 and has been recognized for the rapid definition of a new management and operational structure, as well as product road maps for how the company plans to normalize the combined product and service portfolios.

In July, Avaya announced a broad range of new and enhanced products based on Avaya Aura that that redefined the economics and effectiveness of real-time, multi-media enterprise communications. These products included many technologies added to the portfolio as a result of the Nortel acquisition and integrated with Avaya Aura – thus meeting commitments laid out in the Integrated Roadmap earlier this year. Among the new and enhanced products is a new version of Avaya Agile Communications Environment, which allows companies to easily build communications-enabled applications (CEA) and business processes (CEBP) to speed workflow through a suite of packaged applications and an IT developer toolkit.

*Gartner, Inc., Magic Quadrant for Unified Communications, B. Elliot, S. Blood, July 28, 2010.
**Gartner, Inc., Magic Quadrant for Corporate Telephony, S. Blood, J. Lassman, G. Johnson, August 3, 2010.

Gartner’s Magic Quadrant for Unified Communications can be found online at
The Gartner Magic Quadrant for Corporate Telephony can be found online at
For more information on Gartner Magic Quadrant reports, please visit:

About the Gartner Magic Quadrant
The Magic Quadrant is copyrighted 2010 by Gartner, Inc. and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner’s analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the “Leaders” quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About Avaya
Avaya is a global leader in enterprise communications systems. The company provides unified communications, contact centers, and related services directly and through its channel partners to leading businesses and organizations around the world. Enterprises of all sizes depend on Avaya for state-of-the-art communications that improve efficiency, collaboration, customer service and competitiveness. For more information please visit


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