New TNS Omnibus research tool directs PR agencies straight to the story
TNS Omnibus has launched a brand new service exclusively aimed at PR agencies
London. TNS Omnibus has launched a brand new service exclusively aimed at PR agencies – called PR Bus. It offers PRs access to a low-cost nationally representative panel, plus an additional sign-posting service to help find the right direction when interpreting the findings.
This omnibus research solution available now, places questions to a consumer panel on any topic and has been specifically put together with PR agencies in mind. As well as making questionnaire design very simple, the interpretation sign-posting service provides clients with key headline findings – so feeding the results into any subsequent PR material is very straight-forward and saves PR professionals’ valuable time. The service is also extremely cost effective, breaking down the barriers to carrying out good quality statistically robust research.
“We understand that agencies are up against it when trying to obtain robust research that will deliver on their communications objectives without pushing the limits of their ever decreasing retainers,” said Anita Emery, Group Director at TNS Omnibus. “We are therefore delighted to be able to offer this cost-effective service, providing not just the packaged up data, but also the potential to save in-house time and resource by efficiently sign-posting the main survey findings.”
Johnson King, leading technology PR agency recently piloted the service for one of their mobile technology clients.
Flora Haslam, Account Director, Johnson King said: “Our clients know that journalists trust organisations like TNS to offer an objective perspective on consumer thinking. However commissioning research projects can be costly and the data hard to navigate. TNS’ PR Bus works as quickly as online surveys you can set-up yourself, but gets a guaranteed number of responses from a sample you can state is nationally representative – plus you get support with questionnaire design and results that are clearly summarised.”
Notes to editors:
PR Bus can provide data and findings from a survey of six questions to a 1,000 sample in just three days from as little as £550. PR Bus is just one of the comprehensive omnibus products available from TNS Omnibus, which include 24hr Nightline and OnLine Kids.
TNS, who recently merged with Research International, is the world’s largest custom research agency delivering actionable insights and research-based business advice to its clients so they can make more effective business decisions. TNS offers comprehensive industry knowledge within the Consumer, Technology, Finance, Automotive and Political & Social sectors, supported by a unique product offering that stretches across the entire range of marketing and business issues, specialising in product development & innovation, brand & communication, stakeholder management, retail & shopper, and qualitative research. Delivering best-in-class service across more than 75 countries, TNS is part of Kantar, the world’s largest research, insight and consultancy network. Please visit www.tnsglobal.com for more information.
Kantar is one of the world’s largest insight, information and consultancy networks. By uniting the diverse talents of its 13 specialist companies, the group aims to become the pre-eminent provider of compelling and inspirational insights for the global business community. Its 26,500 employees work across 95 countries and across the whole spectrum of research and consultancy disciplines, enabling the group to offer clients business insights at each and every point of the consumer cycle. The group’s services are employed by over half of the Fortune Top 500 companies.
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