Superbreak sees airport hotel sales take off this summer
Superbreak, the short break specialist has reported a surge in airport hotel sales so far this summer, through both the trade and direct arms of the business.
The tour operator has seen growth of 17% in bed night sales across the 29 UK airport hotels in its portfolio. As budget minded customers take advantage of the great deals available, its parking and hotel packages that have been particularly successful. A night in a hotel plus parking is often available for less than the price of a car park alone.
Superbreak has aimed to be flexible as possible for customers, offering great value parking packages that range from 4 days to 21 days, The Gatwick Worth and 15 days parking is available at just £37.50 per person. It isn’t just airports either; the Yorkshire based tour operator offers stand alone car parking, airport lounge access and rail tickets on the Gatwick and Heathrow Express services.
Both Heathrow and Manchester airport have seen bed night growth in excess of 20%. Its figures like these that make airport hotels and extras such as parking and lounge access an integral part of the Superbreak business.
Perhaps the biggest airport sellers of the summer however have been Mystery Airport hotels. Superbreak has teamed up with a number of key hotel partners in airport locations, eager to provide big savings on their regular prices. Customers are offered cheaper rates but do not know the identity of their airport hotel until after they have completed their booking.
Director of Marketing at Superbreak, Will Dunnett, commented: “Over the past few months we have booked thousands of customers into our airport mystery hotels. In a purchase such as an airport hotel great value is the key factor when booking. Combining these with highly flexible parking packages has proved a real winner with the budget minded consumer so far this summer.”
Superbreak is the internet division of Superbreak Mini Holidays Limited, the market leader for short breaks and hotels throughout the UK. Superbreak is part of Holiday Break plc. Based in York, England, Superbreak specialises in booking cheap UK breaks in 2-5 star hotel accommodation throughout Britain for the leisure traveller, including Leeds hotels and Liverpool hotels. Superbreak holds allocations of rooms at all hotels and can make bookings up to and on the day of departure.
With 5000 plus hotel partners in worldwide locations from Aberdeen to Abu Dhabi, from London to Lourdes and with great availability and rates for theatre breaks, events at the O2 Arena, various popular attractions and national and international rail partners, Superbreak can offer an outstanding depth and breadth of UK and Overseas short break products such as weekend breaks and London breaks.
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- Khalid Amin
- Online Marketing Manager
- Superbreak Mini-Holidays
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