SAS® Customer Intelligence solutions sales soar in Asia Pacific
SAS reports 50 percent growth in region for social media analytics and other applications to better understand and influence customer behavior during economic recovery
The Premier Business Leadership Series, HONG KONG - Sales of SAS Customer Intelligence solutions in Asia Pacific are up nearly 50 percent over the previous period in 2009, as organisations look for innovative ways to improve customer engagement.
“Companies in Asia Pacific want to lead with cutting-edge analytics and SAS has seen a huge surge of interest in applying analytics in new and innovative ways, especially in banking, telecommunications and the public sector,” said Mikael Hagström, Executive Vice President, EMEA and Asia Pacific. “For instance, we are currently working with a major telecommunications company based in the region to analyse Twitter data as part of its online reputation management initiative.”
Regional SAS sales have been strong, as organizations select and deploy SAS to optimize customer relationships and drive profitability. These companies include Coles (Australia), Daum Direct (Korea), Development Bank of the Philippines, Farmers Mutual Group (New Zealand), Globe Telecom (Philippines), Hyundai Securities (Korea), KDDI (Japan), Karur Vysya Bank (India), Lotte.com (Korea), Max New York Life (India), Office of the Government Chief Information Officer HKSAR, Oita Bank (Japan), Powercor (Australia), Shinhan Investment Corporation (Korea), Shoppers Stop Ltd (India) and Victorian Workcover Authority (Australia).
“We’re also seeing growing interest in various countries across Asia Pacific to analyse all kinds of data,” added Hagström. “There are so many applications for customer intelligence beyond single-customer view and segmentation. We are tracking more demand for SAS to help optimise resources to drive return on investments, reduce churn, improve targeted cross-sell and up-sell, and even cut costs while improving customer experience.”
Lotte.com, the first Internet shopping mall of Korea with 13 million customers, deployed SAS for Customer Experience Analytics to help overhaul its website, the first example of online behavioral analysis in Korea. Lotte.com, which has 700,000 to 1 million daily visitors, now performs sophisticated marketing activities and customer behavior forecasting to discover and target high-profit customers.
The most significant ability that SAS for Customer Experience Analytics has given Lotte.com is insight on individual customers and various customer groups to improve service and provide more sophisticated target marketing. In particular, the company can achieve high-efficiency channel marketing by understanding when customers will make purchases and the way they navigate the site.
Shoppers Stop is India’s largest retail chain of large format department stores with 30 stores in 13 cities selling apparel, accessories, cosmetics, home, bed and bath. Shoppers Stop also operates Crossword Book Stores and has a 19 percent stake in HyperCity, a large format hypermarket chain.
Faced with ever-growing customer aspirations, Shoppers Stop needed to increase customer satisfaction and loyalty, expand its breadth of merchandise and move store operations into new markets -- all while retaining profitability. Shoppers Stop uses SAS to analyze more than three years of customer data, in multiple formats, to understand churn and share of wallet. Already, the company has developed focused campaigns and offers, and studied target market demographics to assist and influence merchandising decisions.
Today’s announcement was made at The Premier Business Leadership Series event in Hong Kong. Presented by SAS, The Series event brings together more than 650 public and private sector attendees from across Asia Pacific and around the world to share ideas and knowledge on critical business management issues.
Introduced in 2010, SAS Social Media Analytics and SAS Customer Link Analytics solutions boost the customer intelligence portfolio:
* SAS Social Media Analytics, the first enterprise solution designed to meet the needs of marketers in medium and large companies to understand, predict and act based on social media data. With the ability to archive and analyse more than two years of social media conversations from Facebook, Twitter, YouTube, discussion forums, blogs and more, SAS’ new on-demand software shows marketers how people feel about products or brands, who is influencing them, and how social media conversations affect business results. They can immediately apply this insight to brand strategies, media placement, public relations and customer care.
* SAS Customer Link Analytics combines award-winning SAS Analytics (including social network analysis technology), visualisation, dashboards and reports to enable marketers to leverage previously unknown connections between leaders, followers and others in social communities for uses such as improved campaign targeting and response attribution.
SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions delivered within an integrated framework, SAS helps customers at more than 45,000 sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world The Power to Know® .
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