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Sony Ericsson Brings Chic, Affordable Z525 Clamshell to the US Market


April 4, 2006, Las Vegas, CTIA - Sony Ericsson today announced the Z525, a push-to-talk upgrade to the popular Sony Ericsson Z520. The Z525 is a stylish clamshell which works worldwide. The Z525 handset which also features Bluetooth®, a VGA camera, as well as a host of messaging capabilities, will be sold in the US beginning in the second quarter 2006.

“It is an exciting time to be at Sony Ericsson. The Z525 is further proof that Sony Ericsson can and will continue to create award-winning mobile devices that lead in design, quality and are easy to use,” said Najmi Jarwala, president, Sony Ericsson Mobile Communications Inc. (USA). “We are committed to offering a complete portfolio of handsets, PC cards and accessories for North American operators and consumers.”

Push-to-talk is a fun and easy way to stay in touch as immediate contact is maintained. It’s useful in many types of situations including connecting a small group such as colleagues working in various locations or friends and family in different places.

For the price segment, the Z525 is packed with useful and fun features. Bluetooth allows you to easily connect to a variety of headsets, car kits and other Bluetooth enabled devices. Like its popular predecessor, special lighting effects on the Z525 let you know who is calling. Blue lights around the rim light up in eight different patterns that sync with melodies to match individual callers. The VGA camera lets you save color pictures of your most frequent callers along with their contact details. These pictures are then displayed on the external screen when that person calls.

The Z525 let’s you share favorite photos with easy picture and video messaging capabilities via MMS. A simple-to-use Internet browser makes it easy to find nearby restaurants, movies, flights and more.

The Sony Ericsson Z525a is quad-band GSM/GPRS 850/900/1800/1900. It will be available in New Blue and starts shipping during Q2 2006.

Z525 – Features at a glance:

Imaging & Messaging:
- Internal display: 128x160 pixels, 65K colors, 1.8” TFT display
- External display: 80x101 pixels, 4K colors
- VGA camera with 4X digital zoom
- Video recording, streaming and playback
- Standard POP/IMAP4 E-mail
- MMS and SMS
- Push-to-talk
- Instant Messaging
- Caller ID associated light effects

- Media Player (MP3/AAC support)
- Speakerphone
- Music Tones
- Dedicated external speaker
- MusicDJ™ and VideoDJ™
- 3D Gaming
- Java applications (games)
- Video playback and streaming
- 40 tone polyphonic ringer
- 16 MB user memory
- Style-Up™ covers

Connectivity & Business:
- Quad-band GSM/GPRS 850/900/1800/1900 MHz
- Bluetooth®
- USB support
- WAP 2.0
- PC Synchronization
- SyncML
- Infrared (IrDA)

Sony Ericsson Mobile Communications serves the global communications market with innovative and feature-rich mobile phones, accessories, and PC-cards. Established as a joint venture by Sony and Ericsson in 2001, with global corporate functions located in London, the company employs approximately 6,000 people worldwide, including R&D sites in Europe, Japan, China and America. Sony Ericsson is the global title sponsor of the Women’s Tennis Association, and works with the Association to promote the Sony Ericsson WTA Tour in over 80 cities during the year. For more information on Sony Ericsson, please visit

Any product features, specifications or statements in this document that are not historical facts are forward-looking and involve risks and uncertainties. Actual product features, specifications or forward-looking statements are subject to change.


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