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Boston Brides-To-Be In A Race To Find The Perfect Wedding Dress


Win a free wedding dress at the Running of the Brides® sale on August 20th

BOSTON, MA– Filene’s Basement is preparing for the return of their world famous bridal event, Running of the Brides®, at the Hynes Convention Center in Boston on Friday, August 20th. Hundreds of brides-to-be will camp out in anticipation of the 8:00am opening.

Again this year, Filene’s Basement has teamed up with, the nation’s leading wedding technology site, to offer a few lucky brides-to-be the chance to win a free wedding dress at this event. The winners, along with many other hopefuls in line, will be able to choose from over 2800 brand name and designer wedding gowns, which are otherwise priced between $249 and $699.

Much like the Running of the Bulls in Pamplona, Spain, the Running of the Brides® event has become a national phenomenon. When the clock strikes 8:00am, brides-to-be will sprint into the convention center to have the opportunity to buy the wedding gown of their dreams at an incredible discount.

“We are thrilled to partner with Filene’s Basement again this year to promote their 2010 Running of the Brides® sales throughout the country,” says Megan Hermeling, Senior Marketing Manager for WeddingWire. “This is a great tradition for brides-to-be and an exciting way to find the wedding dress of their dreams!”

The Hynes Convention Center will open early for the sale at 8:00am and close at 8:00pm. Checks, credit cards, and cash will be accepted. For contest rules and the chance to win a free wedding dress, go to

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