Four Seasons partners with Bates 141 for its Chinese marketing efforts
CHINA - Bates 141 has won the national account for Four Seasons Hotels and Resorts as it plans for its expansion in China.
With three well-established properties anchoring its portfolio (in Hong Kong, Macau and Shanghai) and two more hotels opening shortly, Four Seasons Hotels and Resorts is progressing swiftly on a strategic plan to establish itself as the premier luxury hospitality brand in China.
“Four Seasons is an exceptional brand in its own right, not just within the hospitality industry,” said Barry Leung, Regional Director, Bates 141.
“This win presents a great opportunity for Bates 141 to tap into our insights on the changing luxury consumer in China as well as the changes in category. We look forward to helping Four Seasons develop deeper, more meaningful relationships with consumers and all stakeholders, leveraging innovative ways across many marketing disciplines.” added Barry.
About Bates 141
Bates 141 is the world’s largest Asia-devoted marketing communications network. Bates 141 is part of WPP, one of the world’s leading communications services groups. Bates 141 is located in 10 countries across Asia Pacific. Bates 141’s clients include among others, Cheung Kong, Dell, Fiat, Four Seasons Hotels and Resorts, Heineken, HSBC, Mengniu, Pizza Hut, Proton, Remy, Shanghai General Motors, Singapore Tourism Board, Shell, SONY, Virgin Mobile, Vitalon and Yutong. We are The Change Agency. We believe that brands with a future must embrace change. Our clients pay us to understand, leverage and create change, and our currency - ideas - must change people.
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