UK POS helps retailers shine in the classroom
2 August 2010: As figures have been released showing that parents pay out up to £201, 809 a year raising each child, and up to £37 a month on school uniforms*, UK POS is launching a campaign to help retailers strengthen their focus on their target audience through visual display holders and point of sale solutions as back to school is once again on the agenda.
No longer is there one local shop supplying uniforms to the surrounding schools. The age of the mass market is well and truly underway, with big name retailers stocking box pleat skirts, pale blue shirts and knee length charcoal grey socks which means there is even more reason to fight to stand out from the crowd with back to school offers.
The back to school market has changed dramatically over the last decade, with retailers now offering whole uniform sets for under £10. It is for this reason that UK POS is fighting to help the high street market their merchandise.
UK POS’ Sales & Marketing Director, Debra Jamieson, said: “We’ve noticed a shift in terms of customer buying patterns, especially over the last few years. Retailers are opting for more flexible solutions where they can update and change their offers regularly. We’re finding our Acrylic Freestanding leaflet Holders to be a really popular product at the minute. They sit on the head of a gondola with the image of the offer on display. Offers need to be visual in today’s competitive market place - the increase in sales of our poster holders support this.”
She continued: “There’s debate over whether the retail market is picking up at the moment but one thing that is for sure is that parents need to kit out their children in school uniforms before September – retailers just need to be more focused on their audience and market their offers accordingly to make sure they get this business, rather than their competitor.”
UK POS has been manufacturing point of sale products for over 20 years and is continually adapting to changing market trends when it comes to working with retailers to market their offers. For more information on UK POS please visit www.ukpos.com or speak to a member of the experienced customer services team on 0161 431 4400.
Notes to editors:
* Source: The Daily Mirror - http://www.mirror.co.uk/life-style/kids-and-family/2010/04/15/how-much-do-kids-really-cost-115875-22186432/
Established in 1989 and with its head office in Stockport, UK Point of Sale Group Limited (UK POS) is a leading manufacturer of innovative point of sale display systems. Already a preferred partner to some of the biggest names in supermarket, department store and high-street retailing, it offers over 3,000 quality items - ranging from acrylic and PVC snap frames to pavement signs. The majority of these items are made in the UK at the company’s own manufacturing facility and all are available for next day, nationwide delivery. The company also offers bespoke solutions and continues to invest into the latest plant and machinery to keep its capabilities abreast of the very latest PoS advances.
For further information visit: www.ukpos.com
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- UK POS Press Contact
- Manifest Communications
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