THG North American CEO Jon Stromberg: Grand Prix Experience Proves a Winner
More than 40 companies took part in THG’s hospitality offerings during last month’s Canadian Grand Prix in Montreal, with several calling the event a positive and unforgettable experience, says THG Worldwide CEO Jon Stromberg.
“The feedback from our clients at the 2010 Canadian Grand Prix affirms that our business is about more than hospitality—it’s about providing an exciting environment where memorable experiences help our clients achieve business development goals,” Stromberg says.
“This year’s event was another sell-out for us,” Stromberg says. “We’ve already had a strong number of clients renew for the 2011 Grand Prix and ask for hospitality options during other North American events.”
This year’s Canadian Grand Prix, which marked the return of the event to the Formula 1 circuit, saw McLaren driver Lewis Hamilton capture the checkered flag in a contest that saw multiple lead changes due to frequent pit stops to address tire wear issues.
Surrounding the race THG clients were able to enjoy full hospitality facilities at the Restaurant Hélène de Champlain (see photo at right). For pre-race warm-up activities, THG hosted celebrity and former Formula 1 champion Jacques Villeneuve, who shared an insider’s view of the race and Formula 1 events. After his presentation, Villeneuve met THG clients and signed autographs.
THG’s Montreal team coordinated client hospitality for the event, earning high marks from clients for their attention to detail and the accommodations provided to guests, Stromberg adds.
For more information about THG Worldwide’s hospitality programs to enhance your global business relationships, visit the company’s website.
THG (http://www.thgsports.com) is a leading provider of corporate hospitality programs during the world’s premier sporting events, including the World Soccer Championships, Masters, Singapore Grand Prix, and the Final Four. As a marcus evans company, all aspects of THG’s services promise a level of client focus and attention second to none.
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