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Top 5 Strategies for Ensuring Back-to-School Online Shopping Success


Gatineau, QC- July 21, 2010. NRF has estimated that this year’s Back-to-School spend will reach $55.12 billion, making it the second biggest consumer spending event for retailers behind the winter holidays. In addition, they predict more people will shop online this year (30.8%) compared to last year (22.2%).

In recognition of this important retail season, Cactus Commerce has published a new whitepaper entitled ‘Back-to-School Online Strategies.’ Gain insight into the top 5 strategies that can drive online success, including: social media, cross promotion, merchandising, discounting and coupons. Learn from the success of other Back-to-School campaigns as well as get a sneak peek at this coming season’s campaigns.

Visit to access this exclusive content, and find more resources on e-commerce best practices.

About Cactus Commerce
Cactus Commerce delivers dynamic cross channel B2C and B2B e-commerce solutions offering unique user experiences with flexible deployment options. For over 12 years, Cactus has delivered e-commerce solutions to clients in the retail, consumer goods, manufacturing, media & entertainment and hospitality industries. Clients include GameStop, Church & Dwight, Sam’s Club and many more. The Microsoft Commerce Server Product Unit has recognized Cactus as one of the three leading worldwide Commerce Server partners. Cactus Commerce strategically collaborates with Microsoft to help shape product innovation through our unique and deep understanding of e-commerce and digital marketing. The result of this collaboration helps Microsoft bring rich and robust e-commerce solutions to the marketplace. For more information, visit or email


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