Cardmobili Grows Loyalty and Member Card Service in North America

Company adds more than 100 membership, loyalty, rewards and association cards within first two weeks to bring global total to more than 650

Minneapolis, MN and Porto, Portugal – July 20, 2010 – Cardmobili, a leading provider of mobile loyalty and member services, today announced more than 100 new cards have been added to its service, bringing the total available in North America to more than 400 brand name cards and over 650 worldwide. Cardmobili (www.cardmobili.com) provides a free application that allows consumers to carry loyalty, membership, rewards and association cards on a user’s mobile phone.

Within the first two weeks of the service going live, Cardmobili received a multitude of card-issuer suggestions, while users also added specific reward, loyalty and membership cards directly. As the cards are introduced, they become available to other Cardmobili members to add to their account. If a program isn’t national or found on the service, users can always create a generic card that contains important program details such as their account number. Recently added cards include those that are regionally focused cards, such as Pike’s Nursery and LA Fitness Club to nationally known brands like REI.

“Cardmobili’s mobile loyalty application satisfies the on-the-go consumer and we love hearing from our users on what they need to make our service the most valuable to them,” said Helena Leite, CEO of Cardmobili. “Cardmobili’s application is simple and provides immediate value by eliminating the need to carry physical cards and data about the programs that mean the most to individual user. The overwhelming positive response from our users has illustrated that Cardmobili is solving a real problem and filling an emerging need with Cardmobili’s mobile loyalty cloud.”

Mobile loyalty is a fast growing market that gives program issuers the opportunity to see higher customer usage, greater program redemption and increased brand loyalty. It also is opening up new channels of communication between retailers, merchants, travel programs and their consumers where users benefit from a greater number of member perks, coupons and special incentives delivered directly to their mobile phone.

Cardmobili is available for the iPhone, iPad and iPod in the U.S. App Store, as well as Java‐based smartphones and feature phones, including popular models from Nokia, Samsung, LG and Motorola. Sign up for the free Cardmobili service at www.cardmobili.com where you can see a complete list of available cards or to request a new card be added to the program.

Cardmobili is available for free in the iTunes store at: http://itunes.apple.com/us/app/cardmobili/id369235886?mt=8
A short video about the Cardmobili service is at: http://www.youtube.com/watch?v=YHOMPik1Yc



About Cardmobili
Cardmobili is a leading provider of mobile loyalty service that improves customer engagement, communication and purchase frequency for retail brands and membership organizations. As a front end application for mobile devices, Cardmobili enables consumers to access their loyalty, rewards and membership information without carrying the physical card. Cardmobili’s loyalty and membership cloud is an interactive service that ties directly into card issuers’ databases, connects consumers via social media channels and provides a variety of interactive channels to optimize the effectiveness of loyalty programs. More information about Cardmobili is available at www.cardmobili.com.

The Cardmobili logo is a trademark of Cardmobili, SA. The Trademark iPhone is owned by Apple and is registered in the United States and
may be pending or registered in other countries. Cardmobili is not endorsed, sponsored, affiliated with or otherwise authorized by Apple. The cards and programs listed in Cardmobili’s service or website does necessarily mean that there is a business relationship or that Cardmobili is endorsed, sponsored or affiliated with the programs listed.

Contact Information

Mark Peterson

Partner

Experience Communications for Cardmobili

Contact via E-mail