Bigmouthmedia develops virtual cinema for Paramount Germany
Bigmouthmedia, Europe’s largest digital marketing agency, has developed a virtual cinema for Paramount in Germany.
Launched this week, Twittkinos promises to break new ground in the way cinemas reach out to and communicate with their customers. The new movie site enables Paramount to provide interested film fans on Facebook and Twitter exclusive insights into the latest trailers, movie premieres and other events from the star-studded world of the silver screen.
Campaigning under the slogan “we’ll bring cinema home,” Paramount is opening up a new era in the way it uses Social Media to interact with movie lovers. Unique in its field, Twittkino is completely integrated with Facebook and Twitter, where fan’s posts are published in real time.
Using their Facebook or Twitter accounts film fans may visit www.TwittKino.de to register and see the latest exclusive trailers - often even before they are released to the market - live streaming of movie premieres and a host of further features dedicated to the world of movies. One particularly popular feature will allow members to post questions prior to major premieres that will be answered on the red carpet by stars and celebrities. A selection of further activities including competitions is also planned.
“A visit to the Twittkino is designed to help people get even more enjoyment out of movies by offering a taste of Paramount’s upcoming films and events. At Twittkino visitors can do all the things they might do in the real cinema: Invite friends, talk about movies, buy popcorn and ice cream or look forward to new trailer. This is a very exciting project. We are confident that it is in tune with the spirit of the times and will be very well received amongst moviegoers,” said Sandra Funck, Senior Marketing Manager Paramount.
The campaign will be promoted via classic display advertising as well as on Twitter and Facebook.
Founded in 1997, bigmouthmedia is Europe’s largest digital marketing agency. With a team of over 200 staff located across 13 offices in 10 countries on 3 continents, the company maximises exposure for major brands online through a variety of fully integrated digital marketing channels: search engine optimisation, PPC, online media planning, affiliate marketing, social networking, brand monitoring, online PR and web analytics. Bigmouthmedia also provides up to date daily digital marketing news to ensure clients are fully informed and aware of all industry developments.
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