Sennari Selected As Top 100 Private Company By OnHollywood

Provider of CRM applications for mobile recognized for innovative offerings

Cupertino, Calif. – March 30, 2006 – Sennari, the world leader in CRM-based applications for mobile phones, has been chosen by OnHollywood as one of the Top 100 Private Company award winners. The OnHollywood 100, sponsored by AlwaysOn Network, is a list of the top private digital media and entertainment companies.

Sennari (www.sennari.com) was picked by the OnHollywood editorial team based on a set of five criteria – innovation, market potential, customer adoption, media buzz and investor value creation. All OnHollywood 100 winners were selected from more than 1,000 companies nominated by leading venture capitalists, investment bankers and industry analysts.

Sennari has been gaining traction in the mobile industry with its proprietary mCRM platform. PrizePlay (www.prizeplay.com) games, built using the mCRM platform, and designed using a pay-per-play model with in-game prizes to encourage repeat play are already breaking usage records for mobile games. In addition to being recognized by OnHollywood, Sennari’s executives are consistently sought for their insights on the industry. In the past year Sennari executives haven spoken or presented at conferences including Billboard/MECCA, 3GSM, Dow Jones VentureOne, Digital Hollywood, Game Developer Conference (GDC), ETRE, and Mobile Content World.

“Being selected as an OnHollywood 100 winner is a strong testament to our innovation, market potential and incredibly rapid progress in the marketplace,” said Bill Barhydt, CEO of Sennari. “We are excited to be recognized among the top private companies in our industry. We will continue with our mission in providing high caliber solutions and services like PrizePlay.”

The OnHollywood 100 will be honored at the OnHollywood executive summit, which will focus on the challenges, opportunities and business models of the digital era, showcasing top innovative private companies that are revolutionizing the way media and entertainment is created, distributed and consumed.

More information about OnHollywood can be found at:
http://www.alwayson-network.com/onhollywood/?t_ref=AOHP1

About Sennari
Sennari offers the first mobile customer relationship management (mCRM) platform that helps carriers and content providers know their customers. Sennari’s services are designed to increase loyalty and revenue potential by enabling all forms of consumer relationships within mobile content applications, including user registration, billing, real-time events, customer interaction, friend based referral programs, opt-in marketing and SMS campaigns. For more information, visit www.sennari.com.

About OnHollywood 2006: May 2-4 @ The Roosevelt Hotel, Hollywood
OnHollywood is where cutting edge technology from the backstreets of Silicon Valley converges with Hollywood’s media and entertainment elite. The two-and-a-half-day event borrows on the “film market” tradition by providing an open environment for digital media and entertainment entrepreneurs to meet the big-time studio, telco, and consumer electronics executives, venture capitalists, and media. OnHollywood delves into the challenges, opportunities, and business models of the digital era, and showcases the most innovative private companies that are revolutionizing the way media and entertainment is created, distributed, and consumed.

About AlwaysOn Network
AlwaysOn is transforming the communication business with its online blogging network for technology, media and entertainment insiders, establishing it as a leader in the Open Media revolution. Borrowing from the underground traditions of blogging and social networking, AlwaysOn (http://www.alwayson-network.com/) was launched in 2003. Today, AO’s annual Summit @ Stanford and OnHollywood events, print “blogozine” and online services encourage direct collaboration between global thought leaders and technology insiders. No other media brand has dared allow such openness amongst its readers and participants. AlwaysOn, LLC, is a privately held and virtually headquartered company born out of the heart of Silicon Valley.


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VSC Consulting
Vijay Chattha, vijay@vscconsulting.com, 415-305-6041

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