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Online Retailer of Plus Size Swimsuits Celebrates 12 Years, Adds New Summer 2010 Styles

WEBWIRE features plus-size and specialty swimsuits

ORLANDO, Fla. June, 2010 --, a leading online retailer of plus size swimsuits, answers the call of an overlooked market, offering swimwear designed especially for women sizes 16 to 32. The website features stylish and flattering swimsuits by leading swimsuit manufacturers including Christina, It Figures!, Robby Len, Delta Burke, T.H.E. and continues to expand its exceptional selection of plus size swimwear.

“With summer just around the corner, it’s the height of swimsuit shopping season and while regular size women may not have any trouble finding the right suit, our customers have one thing in common: the frustration of shopping for an attractive bathing suit that fits them well,” said Juliet Bowen, founder, “Even after 12 years of receiving emails from grateful shoppers, I’m thrilled each time we help a customer find a great suit on our site.”

According to the CDC, more than 50 percent of American women wear plus sizes, defined as size 14 and up. Today, the average American women’s size is a 14. was founded in 1998 when Ms. Bowen, armed with a business degree and a $10,000 micro loan from the Small Business Administration, set out to fulfill a niche. What started as a humble, seasonal business is now a thriving, year-round business that has served thousands of satisfied customers.

The online retailer addresses the needs of real women, with swimsuits featuring ample, thigh-slimming, bust-minimizing coverage. has a variety of styles including one-, two- and three-piece ensembles, halter tops, tankinis, shortinis, swimdresses, sarongs, mix and match separates, board shorts and other fun and sporty styles, in an array of colors and attractive patterns. Select suits come with extra tummy control or extra support for bra cup sizes D and above. High-cut armholes and chlorine resistant fabrics are also available. This season’s bestsellers include plus size Hawaiian Blue Shortini, Classic Plunge plus size 1-piece and plus size board shorts.

The website features plus size models wearing great-looking, great-fitting swimsuits. In addition to plus-sized swimwear, also carries specialty suits such as mastectomy swimsuits that come with pockets on both sides for breast forms or enhancers for a comfortable, natural look. provides a sizing chart listing measurements by each manufacturer to ensure customers the best fit. continually expands its offerings, adding new styles and brands to satisfy the market for plus-sized swimwear.

About is about fashionable quality plus size swimwear, without the frustration of going to a department store. Founder Juliet Bowen started the company out of her own frustrations trying to find a flattering plus size swimsuit from among department stores’ poor selections and the unflattering fluorescent lighting of their fitting rooms. Understanding the demand among full-figured women that stores could not fulfill, Bowen ventured to provide a comfortable shopping experience where women could enjoy buying a swimsuit, plus size coverups and plus-sized resort wear. swimsuits offers brand names from manufacturers with the highest quality standards, figure-flattering selections and fashionable styles, such as It Figures!, Christina, T.H.E. and Delta Burke. Glamour Magazine rated the best online shopping for plus-sizes. For more information, visit

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