Social media monitoring leader Attentio names Vincent de Gennaro as VP Sales & Marketing
Opening of Asian headquarters in Singapore signals first step in new, global go-to-market strategy
Brussels / Singapore, June 21th, 2010 – Attentio SA, the world leader in SaaS social media insights, today announced that it has named Vincent De Gennaro as Vice President of Sales and Marketing. De Gennaro will report to CEO Amaia Lasa and will be responsible for Attentio’s global go-to-market strategy and business development.
De Gennaro brings over 30 years of valuable international sales and management expertise to Attentio. He was most recently Vice President of EMEA at Actuate Inc., a leading CRM software maker, where he was responsible for managing European operations. Prior to his tenure at Actuate, Mr. De Gennaro held strategic international positions at Brio, Sagent, Pilot Software, Informix, Sybase and Software AG.
“There is tremendous interest in the whole area of social media listening where all major corporations are waking up to the realisation that the world finally has moved on from one-way messaging to real customer interaction. Social media is now a powerful tool for both consumers and corporations to get their messages across instantly. My mandate is to drive an aggressive go-to-market strategy building on Attentio’s clear enterprise, multi-language and multi-country capabilities to position the company for significant growth”, said Vincent De Gennaro, Vice President of Attentio.
Attentio also announced the official opening of its new Asian headquarters in Singapore. The East Cost Singapore office will be a sales and support hub and will also be staffed with multi-lingual social media analysts to support global customers.
About Attentio SA/nv
Attentio is the leading SaaS provider of global, multi-language social media monitoring and analysis. The Attentio Brand Dashboard™ is used by Fortune Global 500 companies to monitor and analyse brands across all social media including blogs, forums and news articles to provide comprehensive, real-time insights into consumer behaviour and attitudes. The revolutionary, award-winning Attentio Brandmaps™ visualise multi-dimensional relationships between brands and topics across time. For more information or to schedule a live online demonstration, please contact the Attentio sales team at +32 221 98 666 or visit www.attentio.com.
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