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Ernst Primosch appointed new CEO at Hill & Knowlton Germany


FRANKFURT/BERLIN — Ernst Primosch (50), renowned communications and brand expert, has been appointed Chief Executive Officer (CEO) of Hill & Knowlton Germany, effective July 1. Until recently he was Global Corporate Vice President of the Henkel Group. “We are thrilled to have found an outstanding international communicator and one of the DAX communication managers”, said Chairman and CEO EMEA Sally Costerton. “His in-depth knowledge of the industry will be of great value to Hill & Knowlton and of large benefit for our clients.”

Ernst Primosch is considered one of the most internationally focused and experienced communications professionals in the German-speaking sector. He is an advocate of a modern and integrated communications style. The renowned and award-winning manager was in charge of communications in 125 countries across four continents, working for Henkel, Siemens, Schwarzkopf and Porter Novelli. As an Austrian-born economist, Primosch has been living in Germany for the past decade where he has successfully positioned and advised several well-known DAX-Chairmen.

“Hill & Knowlton is the oldest and one of the most successful network agencies worldwide and I am looking forward to providing modern consulting and communications and branding solutions with outstanding German and international teams.” commented Primosch.

Ernst Primosch is an expert in corporate communications, positioning, reputation and crisis management. He is well-known for the re-positioning of the brand manufacturer Henkel and its international Corporate Branding Strategy (“A Brand like a Friend”). He has been Chairman of various associations such as the communications committee of the German Association for Chemical Industry (VCI).

Ernst Primosch is a member of the renowned American Arthur W. Page Society, NY, and sole trustee on board of the American Institute of Public Relations (IPR) with a German-speaking background. Additionally, he teaches at several European universities and institutions of higher education.

Ernst Primosch will initially report to Chairman Dr. Detlev Geiger and assume this role when Dr. Geiger retires in August next year. He will then act as Chairman and CEO in Germany. Further members of the Hill & Knowlton management in Germany include Pascal Frank, Uwe Schaad and Jan Gustavsson as CFO and COO. The appointment of Ernst Primosch as CEO is a significant milestone for Hill & Knowlton Germany.

“Our goal is to lift the agency to a new level of consultation quality. We will implement comprehensive, multi-dimensional services that will render the company sustainable and fit for future business.” Commented Dr Geiger.

About Hill & Knowlton
Hill & Knowlton, Inc. is a leading international communications consultancy, providing services to local, multinational and global clients. The firm is headquartered in New York, with 79 offices in 44 countries, as well as an extensive associate network. The agency is part of WPP, one of the world’s largest communications services groups (NASDAQ: WPPGY, More information can be found at


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