Cablemas Chooses Scientific Atlanta’s ROSA Systems for Proactive Cable Network Management Program

ATLANTA, Ga., March 29, 2006 - Cablemas, Mexico’s second-largest cable operator, has launched the first phase of an extensive network management initiative using ROSATM technology from Scientific Atlanta®, a Cisco® company. The new network management system (NMS) will provide extensive capabilities for Cablemas (TV Cable S.A. de C.V) including:

* Reduced mean time to repair (MTTR) for critical network components
* Increased network reliability
* Extreme flexibility to monitor Scientific Atlanta and third-party equipment
* Proactive support for video, voice, data service and service-level agreements (SLAs)

Cablemas has deployed the ROSA NMS at its network operations center (NOC) in Cuernavaca so that it will have the ability to establish a centralized monitoring and control nucleus for its entire cable system. Additionally, the ROSA Element Manager (EM) is in use at its Tijuana system to help enable operators there to manage their network through the EM’s automated alarm notification and Web browser-based user interface. Simultaneously, all of the alarm information and desired performance data is transferred from the ROSA EM to the NOC where the ROSA NMS aggregates this data and presents an operational view of the network. Cablemas’ plans call for the EM system to be expanded into 13 additional headends delivering video in other cities including Acapulco, Chihuahua, Coatzacoalcos, Cuernavaca, Juárez, Mérida, Mexicali and Playa del Carmen.

“In the near future, Cablemas will use the ROSA system to monitor all our systems that offer Internet and telephony services plus headends and ISP [Internet service provider], including all provisioning software in order to provide a carrier-class level of service for our subscribers,” Gabriel Gonzalez, corporative technical director at Cablemas.

“Our longstanding relationship with Scientific Atlanta, coupled with the power and flexibility of the ROSA systems, provided a superlative solution for all of the objectives we had for this business-critical program,” Arnoldo Meiselman, COO at Cablemas. “Since we implemented our ROSA monitoring system, call-center complaint calls have decreased by 20 percent.”

“Scientific Atlanta continues to assist Cablemas as it seeks to become a carrier-class operator that delivers the ’triple play’ of video, data and voice services,” said Ken Dumont, market manager, Latin America for Scientific Atlanta’s Transmission Network Systems. “Implementing a very proactive approach to network management using our ROSA technology will help enable Cablemas to identify small problems before they can expand to have major impact on a cable system. In many instances, Cablemas will be able to identify and resolve issues before customers are ever aware of the difficulty.”

The ROSA NMS offers a comprehensive management solution capable of monitoring and controlling nearly all aspects of service management, network management and element management of broadband networks. The ROSA system can translate legacy equipment’s proprietary alarm and performance data into Simple Network Management Protocol (SNMP) for centralized monitoring and control in a NOC, helping to protect the investment operators have made in their networks.
About Cablemas

Cablemas is Mexico’s second-largest cable company with approximately 700,000 video, 130,000 high speed data and 5,000 IP telephony subscribers in 46 cities around the country.
About Scientific Atlanta

Scientific Atlanta, a Cisco company, is a leading supplier of digital content contribution and distribution systems, transmission networks for broadband access to the home, digital interactive set-tops and subscriber systems designed for video, high-speed Internet and Voice over IP (VoIP) networks, and worldwide customer service and support. Scientific-Atlanta, Inc. is a wholly owned subsidiary of Cisco Systems, Inc. More information about Scientific Atlanta is available at http://www.scientificatlanta.com.

About Cisco Systems

Cisco Systems, Inc. (NASDAQ: CSCO) is the worldwide leader in networking for the Internet. Information on Cisco can be found at http://www.cisco.com. For ongoing news, please go to http://newsroom.cisco.com.

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For more information visit http://www.scientificatlanta.com. Writers and editors may access a variety of information on the company and its product, as well as downloadable images, by selecting News Center from the home page. Scientific Atlanta is a registered trademark of Scientific-Atlanta, Inc. ROSA is a trademark of Scientific-Atlanta Europe NV. Cisco, Cisco Systems and the Cisco Systems logo are registered trademarks of Cisco Systems, Inc. and/or its affiliates in the U.S. and certain other countries. All other trademarks mentioned in this document are the property of their respective owners.

Contact Information

Peggy Ballard

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Scientific-Atlanta, Inc.

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