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Panasonic Announces Its First High Definition Blu-Ray Disc Player’s Availability, Pricing


NEW YORK CITY, NY (March 28, 2006) – Panasonic Consumer Electronics Company today announced the upcoming availability of the company’s first Blu-ray Disc player, the DMP-BD10, available this September.

Blu-ray Disc is the next generation optical disc format that features capacity as large as 50 gigabytes on a dual-layer disc and will be capable of holding high-definition movies, tens of thousands of songs, and extensive capacity for extraordinary video games and PC storage. Blu-ray Disc has the support of more than 170 leading companies including the top studios and consumer electronics manufacturers.

“With the DMP-BD10, Panasonic proves its commitment to providing the best high definition entertainment experience for the home,” said Reid Sullivan, vice president, merchandising, Panasonic’s entertainment group. “Our goal is to focus on the total solution for an uncompromised high definition experience. In addition we want to ensure that the consumer experience is as easy as possible, so we’ve added EZ-Sync HDAVI control function to make it simple to connect and control multiple products, such as a Panasonic Plasma TV, Blu-ray Disc player and receiver. Plus, with the BD10 we respect the legacy content that consumers have in their entertainment libraries, including virtually all DVD and CD formats, as well as video and image formats.”

The introduction of the DMP-BD10 is timed to coincide with Panasonic’s release of its first 1080p Plasma TVs this fall, which can make full use of Blu-ray’s high definition entertainment capabilities.

Pricing in the United States on the DMP-BD10 has not been finalized, but will be less than $1,500. Panasonic will also release a high-definition receiver that when matched with the Blu-ray Disc player will provide an unparalleled entertainment experience.
About Panasonic Consumer Electronics Company
Based in Secaucus, N.J., Panasonic Consumer Electronics Company is a division of Panasonic Corporation of North America, the principal North American subsidiary of Matsushita Electric Industrial Co. Ltd. (NYSE: MC) and the hub of Panasonic’s U.S. marketing, sales, service and R&D operations. Information about Panasonic and its products is available at Additional company information for journalists is available at


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