SteveMadden.com Increases E-commerce Sales with the Omniture Online Marketing Suite
Trendsetting footwear site boosts online conversions and revenue per visitor
SAN JOSE, Calif. — Omniture, an Adobe company (NASDAQ:ADBE) and a leading provider of online business optimization software, today announced that SteveMadden.com, a trendsetting shoe retailer, is leveraging the Omniture Online Marketing Suite to increase e-commerce sales and improve the customer experience on its site.
“We feel that what we’re doing on our site can always be improved upon,” says Andrew Koven, president of e-commerce and customer experience for Steve Madden, Ltd. “We’re big believers in testing new ideas to improve the customer experience and looked forward to using various testing and optimization tactics to see how different combinations of product and promotional information on the site work, determining which version wins, trying new versions, and testing again.”
SteveMadden.com recently began looking for a solution that would enable its e-commerce marketers and merchandisers to easily gauge shoppers’ behavior on the site in real-time, conduct sophisticated multivariate tests and target content on-site and within email. When the team saw the combined capabilities of Omniture SiteCatalyst, Omniture Test&Target and Omniture Genesis, the decision to go with the Omniture Online Marketing Suite was made.
By leveraging Test&Target and SiteCatalyst, the e-commerce team can quickly identify which offers, content, page functions and other features appeal most to shoppers, and then test and adapt pages accordingly. For instance, they can make specific recommendations to customers depending on the products they were viewing on the site. At the same time, they can define visitor segments for targeted delivery of specific site content and offers. After testing the effectiveness of specific holiday promotions and targeted content, the SteveMadden.com team was able to increase online conversions by over seven percent and revenue per visitor (RPV) by over eight percent in just three days.
Using Genesis to easily integrate SiteCatalyst and Test&Target with its e-mail marketing platform, the company can also gain additional insight into the effectiveness of its email marketing campaigns as well as increase their relevance by continuously testing and optimizing email content.
“Investing in a long-term solution like Omniture that could scale alongside our e-commerce strategy and growth was important,” adds Koven. “We immediately saw that Omniture brought a whole new dimension to where we could take our customers’ site experiences and improve our online marketing initiatives.”
About Omniture, an Adobe company
Omniture, a business unit of Adobe Systems Incorporated, is a leading provider of online business optimization software for managing and enhancing online, offline and multi-channel business initiatives. Hosted and delivered via on-demand subscription service and on-premise solution, Omniture software enables customers to capture, store and analyze information generated by their websites and other sources, providing business insights into the performance and efficiency of marketing and sales initiatives and other business processes. For more information, visit www.omniture.com.
About Adobe Systems Incorporated
Adobe revolutionizes how the world engages with ideas and information – anytime, anywhere and through any medium. For more information, visit www.adobe.com.
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