Johnson & Johnson selects OgilvyOne and Neo@Ogilvy for Vision Care brand

Agency to drive digital strategy and promotions for Acuvue Define contact lenses

SHANGHAI — OgilvyOne and Neo@Ogilvy in Shanghai have been appointed as the digital marketing agency for Johnson & Johnson’s Vision Care brand, Acuvue Define. After a competitive pitch involving two other international agencies, OgilvyOne and Neo@Ogilvy were awarded the assignment which will see OgilvyOne driving the overall digital communication planning, creative and production while Neo@Ogilvy will oversee digital media planning and buying.

Acuvue Define are beauty circle contact lenses that enhance the wearer’s appearance by making their eyes appear larger and more defined. OgilvyOne and Neo@Ogilvy will develop an effective online platform that will drive awareness, understanding and excitement for the Acuvue Define lenses, and most importantly, drive consumers to the in-store trials where they can experience Acuvue Define lenses firsthand.

“We were really excited about the unique partnership service offering through OgilvyOne and Neo@Ogilvy,” said Tian Zhang, Digital Marketing Manager, Johnson & Johnson Vision Care. “Being able to hire one agency to drive both creative and media integration was definitely a deciding factor for us and will certainly simplify things in the day to day. We were also impressed with their demonstrated creativity throughout the entire pitch process, and know that this team can deliver something out of the ordinary for Acuvue Define.”

“We are delighted to extend our relationship with Johnson & Johnson in Shanghai with the addition of the Acuvue Define assignment. The digital space is the ideal environment to reach and engage fashion and beauty conscious Chinese consumers,” said Chris Reitermann, President of OgilvyOne China and Ogilvy & Mather Group Shanghai.

About OgilvyOne Worldwide
OgilvyOne Worldwide is the strongest, most experienced and most highly awarded one-to-one marketing network in the world, with over 130 offices in 50 countries. It provides clients with a full range of direct, consulting and interactive services to deliver profitable customer relationships. The roster of clients is equally balanced between global clients including American Express, Cisco, DHL, IBM, Lenovo, Nestlé, SAP and Unilever, and leading clients in our local markets. OgilvyOne Worldwide is a unit of The Ogilvy Group, which is part of WPP Group plc (NASDAQ: WPPGY), one of the world’s largest communications services groups.

Neo@Ogilvy
Neo@Ogilvy (www.neoogilvy.com) is the world’s leading full-service digital and direct media company with more than 650 specialists in 39 offices in 32 countries. The agency manages digital media investments for blue-chip clients such as IBM, American Express, Cisco, TDAmeritrade, Kodak, Yahoo! and others, providing a full range of digital and direct media strategy, planning and buying, direct print and TV, email marketing, search marketing, mobile marketing, analytics and emerging platform services.

Neo@Ogilvy is part of The Ogilvy Group (www.ogilvy.com), a WPP company (NASDAQ: WPPGY), one of the largest marketing communications networks in the world with 450+ offices in 120 countries providing advertising, relationship and interactive marketing, public relations, sales promotion and related services. Ogilvy services Fortune Global 500 companies including American Express, BP, DuPont, Ford, GSK, Gillette, IBM, Kodak, Kraft, Mattel, Morgan Stanley, Nestlé, Unilever, and YUM.