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Orange receives a third award for its participatory innovation approach


Paris, IdClic, the internal website for Orange’s participatory innovation, was rewarded in the Business and Social Networks category at the first itNIGHT, held on May 31 in Paris
Now Orange’s leading social network in France, IdClic has made it possible to deploy 7,500 projects, based on the 93,000 ideas put forward by staff
Orange Business Services is offering this participatory innovation tool to its enterprise customers.

The French ICT communication and marketing directors club (CMIT) gave the Business and Social Networks award to David Richard, VP quality and performance for Orange in France, and Xavier Dagras, VP performance network, during the first itNIGHT on May 31, 2010.

This event brought together around one thousand people from the ICT ecosystem to reward innovations in six areas: Education & Society, Senior Health, Environment & Sustainable Development, Leisure & Travel, Employment & Training, and lastly, Business & Social Networks.

This award recognizes the success of this participatory innovation approach within Orange in France, rolled out in early 2007:
more than one out of every three employees in France (28,000) has posted or worked on an idea
93,000 ideas have been posted
following a feasibility study and business case, 7,500 projects have been deployed in conjunction with the person who came up with the idea
these projects have enabled Orange to generate the consolidated equivalent of 600 million euros in savings over the past three years.

“IdClic is an outstanding collaborative tool for encouraging Orange’s employees, whatever their level, to participate in the innovation process”, explains David Richard, VP quality and performance for Orange in France. “The reason this approach works so well is that it is completely transparent and invites the employees who come up with ideas to participate in the deployment project all the way through to completion. This award recognizes not only the teamwork which has developed the system, but also the confidence and trust shown in us by 28,000 employees”.

Orange would like to deploy internally this motivating participatory tool, rallying the teams around this initiative, internally in the countries where the Group is present. Spain has already adopted IdClic, and will be closely followed by Romania and Jordan.

Buoyed by the success of IdClic, Orange Business Services is also offering this tool and the corresponding consultancy services to its enterprise customers, with the first to sign up including Randstad.


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