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Houston Mammograms: Southeast Houston’s Oldest and Largest Fundraising Event Benefiting The Rose – Back for 21st Year


HOUSTON, TX – June 2, 2010 – An old-fashioned shrimp boil is what it is – but it’s also southeast Houston’s oldest and largest fundraising event and it’s back July 10 for the 21st year from 4 to 8:30 p.m. at the Pasadena Convention Center.

If you’re new to the area and not familiar with this down-home food fest, here’s what to expect:

•The Rose 2010 Shrimp Boil benefits one of the area’s most enduring charities – The Rose. The Rose is a nonprofit breast care organization that started in southeast Houston more than 24 years ago because women without insurance needed quality breast care.

•Today, The Rose provides mammograms for thousands of uninsured women all over the greater Houston area. Insured women also go to The Rose for their annual mammograms which helps offset the cost for women who can’t afford to pay.

•Co-founders of the organization, surgeon Dr. Dixie Melillo and The Rose CEO Dorothy Weston Gibbons, as always, will be at the Shrimp Boil meeting, greeting and thanking the 1000-plus supporters expected to show up.

Last year the shrimp boil raised more than $85,000 for The Rose.

Sponsorships are still available.

Sponsors who are already signed up for 2010 include Pinnacle Financial Strategies, Precision Radiotherapy Center, Phelps Insurance, Soroptimist International of Pasadena, Aaron and Bonnie Jones, Patrick and Dorothy Gibbons, Bayway Lincoln Mercury, Casa Ole, Texas Citizens Bank, Buffalo Flange, Bayou City Public Relations and Continental Airlines.

“We prominently display a sponsor’s name as a supporter of The Rose and the fight against breast cancer,” said event coordinator Michelle Hanson. “Even if a sponsor can’t attend, we still recognize them publicly and in print,” she said.

Another way for Houston businesses to support the event is to donate an item for the live and silent auctions.

“There’s room in the mix for prizes big and small,” Hanson said. “Participants will bid on everything from airline tickets and automobiles to free dinners at the area’s best eateries, to gift cards at favorite stores,” she said.

“Additionally, we invite everyone to visit The Rose website ( to learn more about the many women we’ve assisted and the many lives we’ve helped save,” said Hanson.

For more information about The Rose 2010 Shrimp Boil and how to participate, call Hanson at (281) 464-5165 or contact her via e-mail at



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