Orange and Europacorp unveil weareproducteurs.com, for those who dream of making a film
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Orange in partnership with EuropaCorp, founded by Luc Besson, are today launching weareproducteurs.com.
This community site will offer web users the opportunity to take part in an original and enlightening cinema adventure to discover what it actually involves to work as a producer and make a film together.
For more than a year, any internet users who wish will be able to join the “weareproducteurs” community and get involved in all the stages of the production of a EuropaCorp film, from its conception through to its big-screen release:
from May 28, five different types of synopsis will be gradually unveiled on the site. In this way, web users will be able to discover a romantic comedy, a young and fresh comedy, a romantic drama, a thriller and a detective movie
at the start of July, web users will choose their favorite scenario by voting on the site. The number of votes for each person will vary depending on their status and above all their level of involvement in the project.
once the film has been selected, web users will take part in the main production stages, voting on key points, from the development of the screenplay to directing options, casting choices and the soundtrack.
the film will be released in Autumn 2011, with web users also voting on the release date!
EuropaCorp will also invite them to contribute financially and receive their share from all the film’s proceeds. The web users’ contribution will be managed by EuropaCorp, through a mini-site which can be accessed directly from weareproducteurs.com.
This experiment is being rolled out on social networks (Facebook, Twitter, Youtube, etc.) where web users will be able to keep informed about the project’s latest news and developments, watch and share videos, or even interact with the “weareproducteurs” community.
To further enhance this project, Luc Besson also came up with the idea to create a “college of experts”, with directors, actors, screenwriters, first assistants, first cameramen and set designers, who will be called on from time to time to support web users in terms of their votes, comment on the project’s development and more generally share their expertise and their love of the cinema…In this way, web users will be able to interact with leading figures from the world of French cinema, including Richard Berry, Eric Lartigau.
This particularly innovative project is in line with Orange’s commitment to supporting and encouraging the emergence of new forms of creation. By bringing together the technological possibilities offered by its networks, the interactivity of the community internet and the quality of EuropaCorp’s movie projects, Orange is further strengthening its support for cinema professionals and helping create a new type of relationship between audiences and the seventh art.
Through this project, EuropaCorp and Orange are offering cinema lovers an opportunity to step behind the screen and go backstage to discover exactly what is involved in producing a film, their film. For the first time, viewers will be able to experience the set, get involved from the film’s very first steps, contribute towards its financing, and become a budding producer.
Regular updates on the project will be provided on the Orange portals.
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