Carson Toyota Announces New Interactive Competition For 2011 Scion

May 27, 2010 – Carson, Calif. – Carson Toyota is proud to announce Toyota has launched a new online competition, Unlock the tC Road Trip, an eight week, interactive and real-world competition that allows players a chance to win the all-new 2011 Scion tC.
The competition is designed to launch the next-generation 2011 tC and give consumers a fun and engaging way to get to know the new sports coupe and Scion culture.
The game begins on June 1 at www.UnlockthetC.com with daily instant prizes leading to the real-world event where four finalists will be flown to Los Angeles and compete against one another for the chance to win a tC.
The Unlock the tC Road Trip game emphasizes the framework behind the new tC: customization and community. In the game, each player is empowered to take risks with exciting “side-trips” as they navigate cross-country from New York to Miami, with a final destination in Los Angeles. Encouraging personal expression, players can purchase vehicle upgrades to boost credibility and customize their experience, as one would do in real life. Community drives the virtual economy – tCoins can be earned by inviting friends to join the game and this is made easy through Facebook Connect integration.
“Unlock the tC Road Trip game lets us unveil and launch the next-generation tC virtually and in the real-world through an immersive and engaging game,” said Jack Hollis, vice president, Scion.
The next-generation 2011 tC builds on its strong history of personal expression and has everything it needs to take the leadership position in both performance and sophistication. The second-generation of Scion’s most popular model since its debut in 2004, the tC offers more horsepower, more torque and a quicker 0-to-60 over the current generation tC. The new tC is advanced and refined – it sets the standard for premium among its class with top of the line features such as panoramic moon roof, Pioneer audio system with premium 8-speaker design and 18-inch alloy wheels.
Each week unlocks a new road trip (8 total) and daily instant-win prizes (140+ total) will be awarded throughout the game’s duration. Leader boards will track player standings. At the end of the online competition, four (4) finalists will be flown to Los Angeles for a VIP event on August 14 to compete in a real-world competition where one (1) winner will receive a 2011 tC.
The all-new 2011 Scion tC will be debuting at Carson Toyota late this year, till then customers can come in and test drive the all-new 2010 Scion.
Carson Toyota has been serving Southern California residents since 1974. With an inventory of more than 1,000 new and pre-owned vehicles in stock, a knowledgeable sales staff, expert factory-trained technicians and a state-of-the-art parts and service department on more than 10 acres, Carson Toyota is one of the highest volume Toyota dealerships in the nation. Visit Carson Toyota today at 1333 233rd Street in Carson, Calif. or carsontoyota.com.

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