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Women more positive than men on business outlook Media Release


Women business operators are more positive about their prospects heading into 2011 and more likely to be aiming for significant business growth than their male counterparts, according to research analysis released today.

The new analysis also shows that business women are more successful with accessing credit and more optimistic about the future of their business and the economy.

The analysis was extracted from survey data collected for the recently released March quarter Sensis® Business Index* and coincides with the 2010 Telstra Business Women’s Awards call for nominations.

The research found:

* 62 per cent of women who own or run businesses hold stronger expectations for sales in a year’s time compared to 57 per cent of businesses run by men
* 87 per cent of businesses operated by women that had applied for finance reported success with their applications compared with 59 per cent of businesses run by men
* 54 per cent of women believe the economy will also perform better in a year’s time, compared to 48 per cent of men
* 10 per cent of women were aiming for significant growth, compared to six per cent of men.

Ms Kate McKenzie, Telstra’s Chief Marketing Officer and Telstra Business Women’s Awards Ambassador, said it was great to see that women in business were more confident about their business success. The number of outstanding business women who come to light in the Awards each year is increasing and this data reflects their optimism.

“We are seeing some very strong nominations coming through in The Telstra Business Women’s Awards this year and many inspiring stories of women’s business leadership,” Ms McKenzie said.

Naomi Simson, the National Winner of the Nokia Business Innovation Award at the 2008 Telstra Business Women’s Awards, and Founder of RedBalloon is positive about the year ahead.

“I find if you surround yourself with positive people you can achieve anything,” Ms Simson said.
“The former Telstra Business Women’s Award winners are an amazing collective of women that have become an important community for me. Success breeds success. As a result of the Awards, I no longer ask myself the question of why not, it’s just when.”

The Telstra Business Women’s Awards, open for nominations and entries until 21 June, has a strong history of identifying the nation’s most outstanding business and professional women and promoting women’s success into the community.

Michelle Sherwood, General Manager Marketing, Sensis Pty Ltd, sponsor of the White Pages® Community and Government Award, said: “It is great to see the positive outlook of women and their self-belief that is so evident in our research.

“The Telstra Business Women’s Awards attracts high calibre women who are already succeeding in their business. From the findings we can see these women are a force to be reckoned with, they are extremely positive about their business and pushing forward to even greater profitability results for 2011.”

The Awards offer more than $200,000 in overall cash and prizes, as well as the honour of being named the Telstra Australian Business Woman of the Year and joining an alumni of past winners.

Five Award categories are open to Australian business women including the Commonwealth Bank Business Owner Award, the Hudson Private and Corporate Sector Award, the White Pages Community and Government Award, the Nokia Business Innovation Award and the marie claire Young Business Women’s Award.

To make nominations for the Telstra Business Womens Awards, please visit: or call 1800 817 536 during business hours.

State and territory winners of the Awards will be chosen between 14 September and 12 October. The Telstra Australian Business Woman of the Year will be named at a national Awards ceremony on 11 November.

Notes to Editors
Other Past winners of the Awards include: Senior Vice President of Human Resources and Communication, Luxottica, Rhonda Brighton-Hall (NSW); Executive Officer of the Canberra Rape Crisis Centre, Veronica Wensing (ACT); CEO of Bradley Seafood, Yvonne Bradley (NT); CEO of Battlefield Sports, Nicole Lander (QLD); Managing Director of Cowell Electric Supply, Susan Chase (SA); Founder of Bodysystem Pty Ltd, Kellie Wilkie (Tas); General Manager at Corrections Victoria, Department of Justice, Emma Cassar; and, Vice President of Business Development and Projects at BHP Billiton Nickel West, Vanessa Torres.

* The quarterly Sensis® Business Index has been tracking SME confidence and behaviour since February 1995. It surveys 1,800 metropolitan and regional SMEs from areas such as manufacturing, wholesale and retail trade, hospitality, construction, communication, property, business services, health, community services, cultural and recreational industries.


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