Deliver Your News to the World Launches National Attack Against Hearing Loss


COLUMBIA, South Carolina (May 25, 2010) - According to the National Institutes of Health, approximately one in five people between the ages of 55 and 65 years old report experiencing a ringing in their ears. In response to this study,Fennell Media, a South Carolina company, launched in an effort to raise public awareness around the issue.

Ear ringing, also known as tinnitus, is the condition described as a “whooshing”, buzzing, shrilling, or whistling in the ears. Its causes range from medication side effects to wax build-up, but the most common reason for tinnitus is noise-induced hearing loss (NIHL). NIHL is an increasingly common disorder due to the noisier environment in which Americans live. The American Speech-Language Hearing Association (ASHA) reports that sounds above 85 decibels are above the recommended threshold for safe hearing. The human ear is unprepared to deal with sounds reaching volumes of typical rock music (150 decibels) or fireworks (145 decibels). Both multiple and repetitive incidents cause damage to the microscopic hairs inside the ear, resulting in permanent hearing loss. Many Americans suffer from NIHL without knowing it.

One surprising source of noise is the workplace. Approximately 30 million workers are subject to dangerous levels of noise every day (National Institute on Deafness and Other Communication Disorders). Occupations that are particularly susceptible to NIHL are those in agriculture, mining, construction, manufacturing, transportation, and even individuals who play or conduct music in an orchestra.

Ear protection and hearing loss prevention programs that work to lower public decibel numbers are very effective. Unfortunately, most people refuse to wear earplugs due to social embarrassment, discomfort, and the muted sound level of everyday conversation. aims to fight NIHL and tinnitus through increased awareness and teaching Americans how to correctly prevent hearing loss.


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