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CareerSpace Announces Strategic Partnership With Reach Communications


Premier Career Site Aligns With Noted Personal Branding Expert to Offer Career Seekers a Competitive Edge

Seattle WA - March 27, 2006 - CareerSpace, the unique online community and portfolio site for career seekers, announced today that it will partner with Reach, the global leader in personal branding. The partnership will enable CareerSpace members to access Reach’s proprietary personal branding materials and apply the concepts of personal branding to their customizable and personalized online CareerSpace portfolios.

In the increasingly competitive job marketplace, CareerSpace offers those seeking to advance their careers the opportunity to present prospective employers with an online CareerSpace portfolio, thus enabling the most complete view possible of an individual’s unique skills and personal attributes. With four distinct levels of service, CareerSpace members can decide which CareerSpace portfolio options best suit their needs. Far beyond traditional old-school paper resumes, CareerSpace is all about presenting a 360-degree view of an individual.

“We are excited that CareerSpace chose the Reach Personal Branding Methodology and 360°Reach for its online portfolio site,” says William Arruda, President of Reach Personal Branding. “Reach is all about self-awareness and self-leadership, and CareerSpace enables its members to embrace those concepts and communicate them to hiring managers in a dynamic, personalized, and effective fashion. Members of CareerSpace will reap the benefits of this strategic partnership, the fruits of which will give them a competitive edge in the job marketplace.”

Personal branding is a method of clarifying and communicating what makes a job candidate different and special, and CareerSpace enables members to showcase those identifiers as a unique advantage in an increasingly competitive job market. CareerSpace Brand Coaches help members highlight the specific attributes that separate them from other job candidates - who often offer similar educational or work experience. CareerSpace helps members identify, understand, and communicate their special, relevant, and compelling attributes in a way that commands the attention of prospective employers.

“The partnership with Reach helps us to serve our members more fully. By combining the personal branding concepts Reach has developed with our highly customizable online CareerSpace portfolios, we feel that CareerSpace members can present themselves to hiring managers in a unique fashion, and that will help our members get the job interviews they most desire,” explains Barry Pulliam, Ed. D., CareerSpace CEO.

About CareerSpace
CareerSpace was founded in 2006 by a group of experienced senior executives representing the most-forward-thinking elements in the educational and business communities. The CareerSpace founders are particularly interested in the intersection of those two communities, and in better facilitating the process that translates educational or work experience into career success. Combining their experiences in the classroom, the boardroom, and in the human resources realm, the founders at CareerSpace have developed a unique set of enabling tools and processes for CareerSeekers. Whether potential candidates are already in the workforce, or are just starting on their career path, the founders believe that the personal branding strategies and coaching available in varying degrees in the four levels of CareerSpace service will help CareerSeekers present themselves in the best possible light. Visit, or call Jim Kuhr at 1-800-405-9531, ext. 711, for more information.

About Reach Communications
Reach is the global leader in personal branding. Reach is passionate about human potential and the company has developed one-of-a-kind offerings to help today’s organizations harness the value of their employees to ensure competitive advantage and drive business results. Reach can help executives build their brands, and motivate employees to deliver on brand promise in a way that is authentic to them. Reach can make your sales executives more effective by helping them leverage their strengths. Reach also builds corporate branding and marketing strategies to help you meet your brand-building and revenue-generation goals. Visit or call 1-212-208-4693 for more information.

NOTE: CareerSpace is a registered trademark of CareerSpace Inc., in the United States and/or other countries. Reach Communications is a registered trademark of Reach Communications, in the United States and/or other countries. The names of actual companies and products mentioned herein may be the trademarks of their respective owners.

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