linkedFA announces alliance with NASDAQ.com
Social Networking Site for Financial Professionals enters into Linking Agreement with NASDAQ.com to Expand Resources for Financial Advisors
May 2010: linkedFA (www.linkedfa.com), the first social networking site for financial professionals to communicate with investors and peers in a fully compliant and secure environment, today announces a partnership with NASDAQ.com.
This partnership gives linkedFA members direct access to NASDAQ’s Financial Advisor Center at http://www.nasdaq.com/advisor/. The Financial Advisor Center offers a myriad of resources tailored to the professional interests of financial planners. In a centralized location, the Financial Advisor Center gives financial planners access to news, commentary, educational tools, job listings, advisor calculators and more. Conversely, users of the NASDAQ Advisor Center can directly access linkedFA and leverage social media as a professional tool.
Says linkedFA President and Founder Jason Bishara: “We are delighted to enter into this partnership with NASDAQ.com and integrate premier content into our site to enhance the value of linkedFA for our members. Social Media in the financial industry is still very new and rapidly evolving. Our growth strategy, which includes actively utilizing feedback from members and collaborating with tier one providers of content and compliance solutions, enables us to continually improve the user experience for members, investors and enterprise organizations and evolve our offering to incorporate highly valued content onto our site.”
“Financial advisors who visit NASDAQ.com will benefit greatly from our collaboration with linkedFA,” says Bruce Hashim, NASDAQ OMX Vice President. “This enhancement to the Financial Advisor Center further facilitates the ability of financial planners to actively engage with peers and investors. Through innovation, we are empowering financial planners and promoting market transparency.”
A recent study of financial planners, brokers and registered investment advisors by American Century Investments confirms that 44% of advisors that use social media for business or business and personal use agree that it is an emerging trend with significant potential for businesses like theirs. In fact, 71% reported they have one or more future business use planned for social media, primarily monitoring industry and market news, followed by reading expert commentary and researching people.
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About linkedFA – www.linkedFA.com
linkedFA is a privately owned, independent company, founded in November 2008. It is the first and only social networking site for the financial community, evolving the way financial professionals and investors connect, inform and interact. linkedFA adheres to FINRA required compliance, supervision and record keeping features.
About NASDAQ OMX
The NASDAQ OMX Group, Inc. is the world’s largest exchange company. It delivers trading, exchange technology and public company services across six continents, with more than 3,600 listed companies. NASDAQ OMX offers multiple capital raising solutions to companies around the globe, including its U.S. listings market, NASDAQ OMX Nordic, NASDAQ OMX Baltic, NASDAQ OMX First North, and the U.S. 144A sector. The company offers trading across multiple asset classes including equities, derivatives, debt, commodities, structured products and exchange-traded funds. NASDAQ OMX technology supports the operations of over 70 exchanges, clearing organizations and central securities depositories in more than 50 countries. NASDAQ OMX Nordic and NASDAQ OMX Baltic are not legal entities but describe the common offering from NASDAQ OMX exchanges in Helsinki, Copenhagen, Stockholm, Iceland, Tallinn, Riga, and Vilnius. For more information about NASDAQ OMX, visit http://www.nasdaqomx.com.
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