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Omnicom Group’s mobile Marketing Unit ipsh! Appoints Former CMP and Grey Executive Shabnum Norling Managing Director


Seasoned leader brings over 10 years of experience helping advertising enterprises reach record levels, sets eyes on emerging mobile medium.

San Francisco – Omnicom Group’s (NYSE: OMC) mobile agency ipsh!, the North American leader in mobile marketing, today announced the appointment of Shabnum Norling as Managing Director effective immediately. The move signals a commitment by ipsh! to significantly scale operations in their post-acquisition phase.

Mrs. Norling will be primarily responsible for running ipsh’s San Francisco operations, as the majority of the firm will report directly to her. The U.S. leader in mobile marketing with over 500 implementations since 2001 has also tripled in headcount in the past twelve months and with an influx of new energy, talent, and expertise, creating an opportune scenarios for seasoned marketing management.

Norling was part of Beyond Interactive (pre-acquisition) and helped grow agency billings from approximately $1.6 mm to $29 mm in her first 2 years. In addition to growing agency billings, Shabnum tripled agency staff, helped lead international expansion and helped create efficiencies across all operational functions.

“Shabnum’s experience working with diverse team dynamics and managing overall process for global expansion make her an ideal fit for ipsh!”, states CEO and Co-Founder Nihal Mehta. “We expect her to play a crucial role as we expand our domestic and international operations.

Norling most recently served as Senior Account Director for the West Coast at CMP Media, where she managed accounts such as Symantec, Good Technology and Hitachi Data Systems. Before that, she was Director of Marketing for PointandShip Software after serving as General Manager at Grey San Francisco/Beyond Interactive. The Michigan-native has experience managing such clients as Oracle, Gymboree, Hewlett Packard and Network Associates and previously held positions at Mervyn’s California and the Ford Motor Company.

She holds a Bachelors of Arts from the University of Michigan, resides in Oakland, California and serves on the board of several non-profits including Project Ahimsa and Oakland Children Hospital Volunteer Committee

About ipsh!

ipsh! is the North American leader in innovating, developing and deploying effective, turnkey mobile marketing solutions, with over 500 successful campaigns since the company’s inception in June 2001. Spanning technologies that encompass 1-way and 2-way SMS, alerts, promotions, ringtones, logos, pictures, wallpaper, screensavers, games, real-time voting/polling, chat, interactive TV, IVR (interactive voice response), premium SMS, MMS, and mobile video, ipsh! has dominated the media, entertainment and brand verticals with its proprietary PRISM platform. ipsh! is a wholly owned subsidiary of Omnicom Group Inc. For more information, visit

Omnicom Group Inc (NYSE: OMC - News: is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.


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